Have you ever had a dream where your company’s website was ranked first on Google for every single keyword you had ever targeted? Oh, and you were standing on top of the world, yelling, “I did it! I did it! Take that, world!”
No? Is that just us? Well then…
Even if you’ve never had that exact dream — if your website is an integral part of your company’s business, then you’ve probably had a goal of reaching the #1 position in search engines — or at least be in the top five.
Think back to a time when you desperately needed to know something — George Clooney’s net worth, for example, or how to make pesto. Wasn’t it just this morning that you wanted to compare safety ratings for SUVs or check the current exchange rate for Canadian dollars? The point is, when you need to know something, chances are you do what everybody does: You type a word or phrase — “pesto recipe,” for example — into a search engine like Google or Bing.
InVerve Marketing & Web recently had the privilege of hosting HubSpot’s Principal Product Marketing Manager, Jeffrey Vocell for an evening of results-oriented inbound marketing chatter. Speaking to the Lansing Regional HubSpot User Group (HUG), Jeffrey outlined in detail many tips to help drive traffic to your website – from enticing Calls-to-Action and quality content, to website security and proper keyword research. But, we thought he might have a few more secrets in that genius-inbound-marketing-brain of his, so we sat him down to delve a little deeper. We wanted to zero-in on the tips that Jeffrey found most successful. So we asked, “If you had to choose, what would be the five most important tips to drive users to a website?” Here’s what he had to say:
Before we get into the topic of mobile web design, allow us to present three intriguing tidbits of trivia you may appreciate.
Between 2008—the year Apple opened its online app store—and 2014, smartphone users downloaded 75 billion apps. Take a moment to visualize 75 billion. If apps were pennies, for example, 75 billion of them, laid out like a carpet, would cover the island of Manhattan.
The steps to optimizing your website redesign involve strategy that is geared toward reducing the level of risk to your already-existing organic search engine rankings and profits. If the redesign project is not constructed in a manner that is SEO-friendly, the redesign can result in an unforeseen drop in site traffic and rankings. Taking these key factors into consideration during the redesign process will drastically reduce those risks.
If you've noticed that some browsers are slowing down your online experiences, or if you have been frustrated with slow-loading, clunky mobile apps then you have been the victim of a bloated website and you are not alone. Average page weight has increased 15% since 2014.
The best things in life are free! Unfortunately, unless you can lay claim to coding and design skills, that statement is not true for websites, even - and especially - the best of them. If you are looking to update your digital presence, chances are you need to make sure that the project fits within your budget. Your website redesign cost, in other words, is a crucial consideration.
Award-winning websites are nice, but sites that delivers results are even better.
Upgrading your website almost inevitably means that your site will look better, load faster, and provide more visitor tracking information. But the fact is that even a beautiful site can fail to bring in leads and revenue if it isn't properly designed and managed.
