WEBSITE REDESIGN VS. REFRESH: WHICH DO I NEED?

Posted by Lisa Smith on Sep 10, 2020 8:13:00 AM

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A website is like a house. If you don’t have one, you need one. Whether you buy or build, a house fulfills Maslow’s hierarchy of needs; warmth, rest, security, safety.

 

If you have a house, it’s most likely going to need to be updated at some point. Sometimes it just needs a fresh coat of paint here and there, but sometimes it’s going to need a complete overhaul, especially if it’s not meeting the needs mentioned above.

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Website Redesign Project Plan: The First Impression

Posted by Lisa Smith on Nov 23, 2016 11:00:00 AM

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Design or Credibility – which one is more important to you when you are working on a website redesign project plan?


If you answered credibility, you are in the majority — and according to a study from Stanford University, you are not telling the truth.

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Helpful STEPS to Optimizing Your Website Redesign

Posted by Lisa Smith on May 19, 2016 3:27:00 PM

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The steps to optimizing your website redesign involve strategy that is geared toward reducing the level of risk to your already-existing organic search engine rankings and profits. If the redesign project is not constructed in a manner that is SEO-friendly, the redesign can result in an unfortunate drop in site traffic and rankings. Taking these key factors into consideration during the redesign process will drastically reduce those risks.

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