Website Redesign Project Plan: Maintain Consistency

Posted by Lisa Smith on Mar 23, 2017 9:51:46 AM



There’s no denying it; consumers judge a brand by its advertising, a book by its cover, and a website by its design. A Consumer Web Watch study concluded that consumers “judge on aesthetics” when it comes to websites. It’s why web designers focus their efforts on making sure the sites they design are pleasing to the eye and make the right first impression.


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Website Redesign Project Plan: The First Impression

Posted by Lisa Smith on Nov 23, 2016 11:00:00 AM


Design or Credibility – which one is more important to you when you are working on a website redesign project plan?

If you answered credibility, you are in the majority — and according to a study from Stanford University, you are not telling the truth.

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Helpful STEPS to Optimizing Your Website Redesign

Posted by Lisa Smith on May 19, 2016 3:27:00 PM



The steps to optimizing your website redesign involve strategy that is geared toward reducing the level of risk to your already-existing organic search engine rankings and profits. If the redesign project is not constructed in a manner that is SEO-friendly, the redesign can result in an unfortunate drop in site traffic and rankings. Taking these key factors into consideration during the redesign process will drastically reduce those risks.

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Mobile Website Design for Businesses

Posted by Lisa Smith on Oct 14, 2015 8:07:59 PM



Every organization should be concerned about mobile website design. Remember the days when you would run to your computer and wait for the dial-up connection before you could view your web page? And then came high-speed internet, where waiting was no longer an inconvenience to Internet surfers. Today, we are not only able to view web pages from our phones, tablets and other mobile devices…but we spend more time on these devices than ever before.


Here are some numbers to back up this claim:


  • 86% of mobile internet users are using their mobile device while watching television
  • Americans spend 2.7 hours per day on their mobile device (on average)
  • ½ of all local searches are performed on mobile devices
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