Talking to Your Boss About Your Digital Marketing Budget

Posted by Lisa Smith on Feb 26, 2019 9:06:00 AM

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Asking for more budget dollars is about as popular as asking for a raise; nobody wants to be the messenger, but everyone wants to be the recipient. Regardless, when you need that budget increase, you’re going to have to ask. The key lies in doing your homework and presenting your argument well. Here are five steps to guide you in building your case for a digital marketing budget increase.

 

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Connecting with Digital Marketers: What You Can Expect from a HubSpot User Group

Posted by Lisa Smith on Feb 21, 2019 4:02:21 PM

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A HubSpot User Group (HUG) is a local community of business friends and acquaintances who share a desire to organize and escalate their marketing efforts using HubSpot. If you’re a HubSpot user, joining a HUG will expose you to new HubSpot resources and how to put them to work for you. For newbies, spending time with more experienced HubSpot users is an invaluable tool for getting tips, lessons learned and more from those already in the trenches. If you aren’t sure whether a HUG might be worthwhile, consider these reasons to join in!

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New Marketing Hub Starter Brings Affordable Options to Inbound Marketing

Posted by Lisa Smith on Aug 16, 2018 12:56:00 PM

HubSpot Marketing Hub Starter

 

HubSpot’s Marketing Starter Hub is opening new doors for businesses with small budgets eager to get started gaining leads with inbound marketing. HubSpot is a marketing software company that provides contact relationship management (CRM), marketing, sales, and customer service software to companies of a range of sizes.  They also provide training and resources on inbound marketing. The inbound approach is a marketing that aims to help potential customers find your business in the places they are searching by creating helpful and human content rather than interrupting their day with invasive ads and cold calls. HubSpot’s all in one solutions make it easy to keep your entire marketing and sales operation going without redundant busywork or anything slipping through the cracks. These solutions are also scalable and are designed to grow with your business.

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Intern Wrap-Up: Alex Dartt

Posted by Alex Dartt on Aug 1, 2018 9:19:00 AM

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My name is Alex Dartt, and I’m a rising senior at Grand Valley State University studying international business and marketing. During this past summer, I was so excited to have the opportunity to work and learn at InVerve Marketing & Web as a marketing intern.

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