While you shouldn’t do something just because it’s popular, utilizing the latest design trends can be a great way to capture the attention of your audience in order to share your story and solve their problems.

Video calls are life now.

Since the country went fully into lockdown mode, almost every aspect of life has moved online. From work meetings and conferences, to day camps and even happy hours and game nights. There is no denying that the world is spending more time behind a screen than ever before.

If your business has been closed or severely limited by the state and federal executive orders, life is probably stressful. Businesses are reopening but it still might be hard to get customers in the door. They might be worried it’s too soon or they are too afraid to pay for your services because their own income has been limited. The fact is: your bottom line is going to take a hit and may not recover even as the state begins to open.

That’s a lot to deal with.

No, this isn’t a blog post about kitchen gadgets, but it might sound like it. Funnels. Flywheels. A veritable kitchen sink of digital marketing tactics.