What is Marketing Technology?

Marketing Technology, or MarTech for short, is defined as the tools and technologies marketers use to make their jobs—and lives— simpler. MarTech can help any kind of business run better by improving the marketing team’s effectiveness, strategies and activities. MarTech does this through automation, e-commerce and connectivity, to name a few. Marketing tools have developed alongside the changes in today’s technology to help businesses of all sizes market their products and services better.

Business marketing is always in a state of change. As you track different metrics, observe developing trends, and calculate sales and return on investment, you continually massage your process so it is operating at optimum efficiency. This diligence also reveals holes to be filled and can remind marketers not to forget all the latest technological innovations that may warrant consideration.