Writing content for the web is about far more than just sharing your best advice in text form; it's about cutting through the noise of the rest of the endless web content to make sure you're reaching and engaging the right audience.  

Start by setting goals and identifying your ideal customer, and keep that in mind throughout the writing process. Who are you trying to attract? Which call-to-action should readers follow after interacting with a piece of content you’ve shared? Knowing the answers to these questions will help drive conversions and lay the groundwork for success.

A website is like a house. If you don’t have one, you need one. Whether you buy or build, a house fulfills Maslow’s hierarchy of needs; warmth, rest, security, safety.

If you have a house, it’s most likely going to need to be updated at some point. Sometimes it just needs a fresh coat of paint here and there, but sometimes it’s going to need a complete overhaul, especially if it’s not meeting the needs mentioned above.

Michigan is the birthplace to an impressive collection of brands and products, some of which are known world-wide and others that are exclusive to the state. The Great Lakes State has introduced the world to everything from routine breakfast staples, state-of-the-art appliances, delectable junk food, and – obviously – automobiles. There is a good chance you bought a Michigan-made product from your last trip to the grocery store, or even drove a Michigan-made product on your last family vacation. 

While you shouldn’t do something just because it’s popular, utilizing the latest design trends can be a great way to capture the attention of your audience in order to share your story and solve their problems.

Video calls are life now.

Since the country went fully into lockdown mode, almost every aspect of life has moved online. From work meetings and conferences, to day camps and even happy hours and game nights. There is no denying that the world is spending more time behind a screen than ever before.

If your business has been closed or severely limited by the state and federal executive orders, life is probably stressful. Businesses are reopening but it still might be hard to get customers in the door. They might be worried it’s too soon or they are too afraid to pay for your services because their own income has been limited. The fact is: your bottom line is going to take a hit and may not recover even as the state begins to open.

That’s a lot to deal with.

No, this isn’t a blog post about kitchen gadgets, but it might sound like it. Funnels. Flywheels. A veritable kitchen sink of digital marketing tactics.

Working remotely for the first time can be a scary prospect. And yet, the world has changed. So, how can you continue to help your customers stay connected to your team? Many people are turning to video conferencing tools, like Zoom, which we've been using for years here at InVerve.