Lisa Smith

Recent Posts

Social Media Listening and your Brand

Posted by Lisa Smith on Mar 8, 2018 1:53:00 PM



From Hemingway to every other self help book ever written, there's a recurring theme of the value of listening. As marketers, we can get too focused on the messages that we are trying to put out into the market, but the reality is that messaging isn't a one-way street anymore: brands grow and thrive because of advocates and evangelists (not static outbound messaging), consumers demand transparency and expect change to follow feedback. We need to get back to the basics of communication and listen to the feedback, the criticism, the jokes, and the trends. What we call social media listening is the process of hearing what is being said and responding to it, from replying to a tweet to rolling out a new app. 

Read More

Social Media and Inbound Marketing

Posted by Lisa Smith on Mar 6, 2018 10:19:00 AM



During the past year, we have seen in an unprecedented way, how much influence social media can have. From the White House to #metoo to #TakeAKnee, the breadth and depth of the reach of social media is expanding … and expanding … and expanding. There is now no denying the importance of social media and no excuse for not putting it to work for your business and your brand.

Read More

Why are meta descriptions longer (and am I supposed to care)?

Posted by Lisa Smith on Feb 13, 2018 9:26:00 AM



Okay, it didn’t exactly break the internet, but it made little splash in the world of SEO and content wonks: in December 2017, Google raised the allowed character limit for meta descriptions from 160 to 320. That’s right, baby, double the size. In a statement released at the time, Google said, “The fact that our snippets have gotten longer doesn’t change the fundamentals of writing a description tag. They should generally inform and interest users with a short, relevant summary of what a particular page is about. We now display slightly longer snippets.”

Read More

Words and How to Use Them (or why we still need grammar, punctuation, and spelling)

Posted by Lisa Smith on Feb 9, 2018 10:44:00 AM



Have you noticed the lowering of standards when it comes to content on the internet? From clumsily-typed texts to the blogs that never saw an editor and bargain basement content mill gibberish and keyword-stuffed nothingburgers, it feels like you can't walk two feet without running into a comma splice. In our haste to become content rich we are becoming content quality poor. But just because everyone else is doing it, does that mean you can slack off too? No.

Read More