Lisa Smith

Recent Posts

Two Solid Reasons CEOs Should Ramp Up Social Media Use

Posted by Lisa Smith on May 17, 2018 9:05:00 AM

Reasons_CEOs_Should Use Social Media

Social media use for C-suite dwellers can be tough, kind of a “can’t live with it, can’t live without it,” conundrum. According to a 2016 report from Domo and CEO.com, which looked at social media profiles of every CEO on the Fortune 500® list on the six top social media networks, “60 percent had no social media presence at all.” While some CEOs may feel that statistic vindicates their own lack of social media use, here are two great reasons to make social media work for you — albeit with care and consideration.

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Nine Iconic Michigan Brands

Posted by Lisa Smith on May 11, 2018 2:11:55 PM

Nine Iconic Michigan Brands

 

Michigan continues to be home to many of the world’s most recognized, respected and sought-after brands. So, we decided to start 2018 out by assembling our new list of iconic made-in-Michigan brands because we had so much fun writing the last one. Some have been around for more than a century, while others are relatively new on the scene. But, whether it’s for eating, drinking, sitting in or on, wearing, or hiring, here are some brands we think you’ll recognize.

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To 🐙 or not to🦄? Emojis in Email Marketing

Posted by Lisa Smith on Apr 25, 2018 10:39:56 AM

emojis in marketing 

 

We all have grown to ❤️ and use emojis in our everyday life. Which is why a lot of brands and marketers have begun to use them in email marketing. Just like in messaging formats, emojis are used to replace words and express emotions. They add a little humor and jazz to any conversation or text. Why type out all that text when you can use an emoji to sum it all up? And that’s all brands aim to do: capture attention with simple yet catchy content.

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Down with Sloppy Copy: How to Post Awesome Social Content

Posted by Lisa Smith on Apr 24, 2018 9:17:00 AM

down with sloppy copy

Creating social media with enough value to share might seem complicated, but it’s not that hard to do if you have some excellent ideas. After taking a look around some of the most shared posts of 2017, several things became apparent. Here’s a rundown to get you going.

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