Drive Traffic to Your Landing Pages: 10 Ways

Posted by Lisa Smith on Aug 25, 2017 1:45:00 PM

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If you're looking to drive more traffic to your landing pages, congratulations! You are on your way to becoming a savvy inbound marketer who knows that landing pages are an opportunity for you to leverage content in exchange for contact information. You understand that sparkling, unique content is the key to enticing future brand ambassadors. So, let's call this an intermediate lesson. Below are 10 tactics to get more clicks to your landing pages so that you can start to bridge the gap between attracting and converting.

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Maintaining Employee Morale While Fueling Innovation

Posted by Kelsey Stolz on Aug 4, 2017 9:05:00 AM

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If you’re anything like the ‘old’ me, you spend too much time stressing about work you haven’t finished, and not enough time feeling satisfied about what you have accomplished. In a perfect world, I’d come to work each day with a surplus of innovative ideas and bring each one to fruition by 5 o’clock. But emails are endless, meetings are necessary and delays are just an inevitable part of business. Which is why, despite my best efforts, I still haven’t figured out how to squeeze 40 hours of work into an eight-hour workday. 

 

What I have learned, (thanks to an awesome boss and a few thought-changing exercises) is how to use those feelings of angst and defeat to generate groundbreaking ideas and fuel strategies that I know my team can accomplish.

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InVerve Marketing is the Place to Be!

Posted by Mark Stewart on Aug 4, 2017 8:05:00 AM

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My name is Mark Stewart, and I’ve had the amazing opportunity to work for InVerve Marketing & Web for the past 13 months as a Content Writer and Inbound Marketing Coordinator. Okay, not all 13 months.

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Web Design: Tips and Tools of the Trade

Posted by Lisa Smith on Aug 2, 2017 8:40:00 AM

Web - WEB DESIGN: TIPS AND TOOLS OF THE TRADE

 

Your business website is the hub for everything you have to offer. An all-in-one center for your biography, your portfolio or services, your insights…pretty much all your bragging rights. You know what content is available, where to find it and where to go if you can’t. Here’s the catch – can your customers? How your website works is just as, if not more important, than how it looks.

 

We find ourselves in an age of digital technology and information. People are no longer popping into stores to see what’s available, instead they are searching online. Think of your website as the first impression your company gives.  When a customer clicks on that URL they want to be greeted in a warm, friendly manner. Imagine if you clicked on a webpage and were directed to this:

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