Web Design: Tips and Tools of the Trade

Posted by Lisa Smith on Aug 2, 2017 8:40:00 AM

Web - WEB DESIGN: TIPS AND TOOLS OF THE TRADE

 

Your business website is the hub for everything you have to offer. An all-in-one center for your biography, your portfolio or services, your insights…pretty much all your bragging rights. You know what content is available, where to find it and where to go if you can’t. Here’s the catch – can your customers? How your website works is just as, if not more important, than how it looks.

 

We find ourselves in an age of digital technology and information. People are no longer popping into stores to see what’s available, instead they are searching online. Think of your website as the first impression your company gives.  When a customer clicks on that URL they want to be greeted in a warm, friendly manner. Imagine if you clicked on a webpage and were directed to this:

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How Are They Getting Leads With Their Website? Oh, It’s Inbound Marketing

Posted by Lisa Smith on Aug 1, 2017 9:05:00 AM

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If you’re in a state of website-envy, it might be time to look at your marketing strategy.

 

Your website is the greatest tool your small business can use to increase leads, sales and loyal customers in today’s tech-savvy world. But if you aren’t incorporating the inbound methodology into your web marketing strategy, you aren’t using this money-making tool effectively. 

 

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Web Design Best Practices: Five Common Myths

Posted by Lisa Smith on Jul 10, 2017 2:30:00 PM

Web - WEB DESIGN BEST PRACTICES: 5 COMMON MYTHS

 

Many articles out there focus on how to build the best website for businesses using web design best practices. These practices will help you create a website that drives traffic, generates leads, and closes customers. The truth is, with technological advances and changes in consumer buying behaviors, designing an effective website isn’t as simple as it once was. Here are five common myths about website design:

 

Myth #1: Call-to-action buttons should be kept above the fold. Placing a CTA above the fold is the most common placement on web pages. In a case study done by Content Verve, a landing page with the call-to-action below the fold performed better than a page with the CTA above the fold by an incredible 304 percent. Now, that’s not saying placing a CTA above the fold is a bad idea. If the visitors are interested, it will receive clicks. Click through rates are highly dependent on the page content and the CTA itself. If you’re wondering where to place your call-to-action, run an A/B test. Keep both versions away from busy areas, but don’t be afraid to place one below the fold.

 

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How Much Does Making a Website for Your Business Cost?

Posted by Lisa Smith on Jul 5, 2017 1:30:00 PM

Web - HOW MUCH DOES IT COST TO MAKE A WEBSITE?

 

If you’re ready to develop or redesign your business website, you might be wondering, how much does it cost to make a website? The cost of a website can range from free to millions of dollars depending on how large the site needs to be. The cost depends on many factors, including:

 

  • Features/functionality
  • Design
  • Development
  • Integrations
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