Using Visual Content to Enhance Your Brand's Social Media Marketing

Posted by Lisa Smith on Dec 2, 2016 11:00:00 AM

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Think about the last time you had a dull, disappointing meal. Did it seem like something was missing? Perhaps it wasn’t spicy enough, or maybe it could have used dash more garlic? The point is, if the proper seasoning had been added, the meal might have been better.

 

The same goes for the use of visuals in social media. A brand can easily come across as boring or dull without the use of consistent imagery and video. But with a dash of visual appeal and a touch of excitement, a brand’s social media marketing effectiveness can skyrocket.

 

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Website Redesign Project Plan: Navigation and Accessibility

Posted by Todd Kruger on Nov 30, 2016 1:40:00 PM

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Ever wonder what should be the most important element in your website redesign? Well, let’s see if you can figure it out by answering a few questions.

 

How many times have you browsed a website only to find that you couldn’t find what you were looking for? Have you ever logged on to a site on your mobile device and discovered that it wouldn’t display properly? Have you ever had to search for the search box?

 

You can probably guess where we’re going with this. That’s right navigation and accessibility.

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Website Redesign Project Plan: The First Impression

Posted by Todd Kruger on Nov 23, 2016 11:00:00 AM

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Design or Credibility – which one is more important to you when you are working on a website redesign project plan?


If you answered credibility, you are in the majority — and according to a study from Stanford University, you are not telling the truth.

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The Effects of Color on Consumer Behavior

Posted by Fran Russell on Nov 21, 2016 2:00:55 PM

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Ah, the subconscious mind. It provides us with quick recall and access to our memories, and influences our habits and mood. It also processes what we take in through our senses, including how we perceive and react to colors. Why does a certain color make us smile? Feel calm? Anxious? Confident? Impulsive?

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