Optimizing Your Website for Search

Posted by Lisa Smith on Sep 14, 2016 11:00:00 AM




Think back to a time when you desperately needed to know something — George Clooney’s net worth, for example, or how to make pesto. Wasn’t it just this morning that you wanted to compare safety ratings for SUVs or check the current exchange rate for Canadian dollars? The point is, when you need to know something, chances are you do what everybody does: You type a word or phrase — “pesto recipe,” for example — into a search engine like Google or Bing.  

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By The Numbers: The State of Inbound Marketing

Posted by Lisa Smith on Sep 12, 2016 11:10:30 AM




Are you well-versed in the latest that inbound marketing has to offer and want to make sure that you don’t miss anything? Or, if you are unfamiliar with inbound, would you like to know more in order to decide if its right for you?

Either way, you’re in luck.


Each year, HubSpot —  a leader in inbound marketing software — produces a report on the State of Inbound which details the activities, priorities, and challenges of marketing and sales personnel from around the world.

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Five Pro Tips to Drive Web Traffic, From HubSpot's Jeffrey Vocell

Posted by Lisa Smith on Aug 19, 2016 3:00:00 PM


InVerve Marketing & Web recently had the privilege of hosting HubSpot’s Principal Product Marketing Manager, Jeffrey Vocell for an evening of results-oriented inbound marketing chatter. Speaking to the Lansing Regional HubSpot User Group (HUG), Jeffrey outlined in detail many tips to help drive traffic to your website – from enticing Calls-to-Action and quality content, to website security and proper keyword researchBut, we thought he might have a few more secrets in that genius-inbound-marketing-brain of his, so we sat him down to delve a little deeper. We wanted to zero-in on the tips that Jeffrey found most successful. So we asked, “If you had to choose, what would be the five most important tips to drive users to a website?” Here’s what he had to say:

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Smarketing: What it is and how to make it work for your company

Posted by Lisa Smith on Jul 5, 2016 2:50:11 PM



Like peanut-butter and jelly, burgers and fries, and sales and marketing – some things are just meant to go together. Wait… sales and marketing? Yes! Sales and marketing are the ultimate power couple combo for business. And, like Brangelina, they even have their own power couple name – “Smarketing”.


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