InVerve Marketing Welcomes Kelsey Stolz

Posted by Lisa Smith on Jan 13, 2017 11:00:46 AM

InVerve Marketing, Lansing Michigan’s premier inbound marketing agency, is pleased to announce its recent hire of Kelsey Stolz. She joins the team as a veteran journalist and video/podcast specialist. Her work is well-known from her most recent position at the Lansing State Journal. Stolz will be an inbound marketing consultant, responsible for content, strategizing, interpreting analytics, and integrating social media into marketing campaigns.

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Dark Social: What It Is and Why It Matters

Posted by Lisa Smith on Jan 9, 2017 11:05:00 AM


Picture this: You’re sitting at the doctor’s office, patiently waiting to be seen. After an hour, you need a pick-me-up so you pull out your phone and head to Buzzfeed. Lucky for you, there’s a list of the most Instagram-worthy travel destinations. And just a day prior, you told your partner you had to get out of town for a week.


Hoping to travel to one of these newly-found destinations, you copy the URL and paste it into your Facebook Messenger. Off it goes to do your convincing for you (you hope). Guess what? Your action just became a part of “dark social."


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2017 Marketing Trends to Tackle

Posted by Lisa Smith on Jan 6, 2017 11:11:18 AM


Ringing in the New Year, 2017 has a lot to offer in the world of marketing. 2016 was great, don’t get us wrong. It brought us enhanced visuals, real-time social media, and a new world of mobile experiences (see the 5 hottest marketing trends 2016 had to offer).


But now technology is a year older, a year wiser, and it’s rapidly changing. Marketers have never had so many channels, technologies, and products at their disposal to leverage their overarching strategies. We came up with our list of the hottest marketing trends on the 2017 horizon.

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