Five Pro Tips to Drive Web Traffic, From HubSpot's Jeffrey Vocell

Posted by Lisa Smith on Aug 19, 2016 3:00:00 PM


InVerve Marketing & Web recently had the privilege of hosting HubSpot’s Principal Product Marketing Manager, Jeffrey Vocell for an evening of results-oriented inbound marketing chatter. Speaking to the Lansing Regional HubSpot User Group (HUG), Jeffrey outlined in detail many tips to help drive traffic to your website – from enticing Calls-to-Action and quality content, to website security and proper keyword researchBut, we thought he might have a few more secrets in that genius-inbound-marketing-brain of his, so we sat him down to delve a little deeper. We wanted to zero-in on the tips that Jeffrey found most successful. So we asked, “If you had to choose, what would be the five most important tips to drive users to a website?” Here’s what he had to say:

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Smarketing: What it is and how to make it work for your company

Posted by Lisa Smith on Jul 5, 2016 2:50:11 PM



Like peanut-butter and jelly, burgers and fries, and sales and marketing – some things are just meant to go together. Wait… sales and marketing? Yes! Sales and marketing are the ultimate power couple combo for business. And, like Brangelina, they even have their own power couple name – “Smarketing”.


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Mobile Web Design: You Won’t Need an App for That

Posted by Lisa Smith on Jun 28, 2016 3:17:36 PM

Mobile Web Design


Before we get into the topic of mobile web design, allow us to present three intriguing tidbits of trivia you may appreciate. 


Trivia item #1: 

Between 2008—the year Apple opened its online app store—and 2014, smartphone users downloaded 75 billion apps. Take a moment to visualize 75 billion. If apps were pennies, for example, 75 billion of them, laid out like a carpet, would cover the island of Manhattan.


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Five of the Hottest Marketing Trends in 2016

Posted by Lisa Smith on Jun 22, 2016 10:26:38 AM



Not only is marketing in the digital age a completely different ballgame than what many are used to — the game is constantly changing. Keeping up with today’s marketing trends can sometimes feel like you’re trying to hit a 105 mph fastball. And,  just when you figure out when to swing, the pitcher throws a change-up! With 2016 almost half-way over, maybe your marketing tactics aren’t raising your bottom line the way you envisioned way back on New Year’s Day. But, that doesn’t mean you have to give up yet.


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