Think about the last time you had a dull, disappointing meal. Did it seem like something was missing? Perhaps it wasn’t spicy enough, or maybe it could have used dash more garlic? The point is, if the proper seasoning had been added, the meal might have been better.
The same goes for the use of visuals in social media. A brand can easily come across as boring or dull without the use of consistent imagery and video. But with a dash of visual appeal and a touch of excitement, a brand’s social media marketing effectiveness can skyrocket.