In this day and age, e-commerce has filtered into nearly every part of society. I mean Samsung now has a smart fridge with a screen that allows people to order food online. But what if your company wants to sell products online? Well, the web platform Shopify allows you to create and operate your own online store. Below are the biggest reasons why we are 85 percent sure we love Shopify.
Customization with Templates and Themes
Shopify has over 100 templates and themes for ten different industries that allow users to customize their site to their industry and company identity. Some of these templates and themes are free; others range from a one-time fee of $80-$180.
Shopify invites professional theme designers to create these themes, and then they’re quality-checked by Shopify to ensure they’re fully compatible. This customization is important because you want your website to be clean and easy to use, while fitting your brand identity.
Many Tools and Apps
Shopify has its own app store with over 1,100 apps and tools. There are a total of nine different app categories:
- Customer Service
- Social Media
Some apps are free, while others can range from $10 a month to $300 a month. Each allow for a custom way to manage your online store. Shopify comes with a lot of the essential tools, but the app store allows you to further customize and grow your own online store.
Shopify is a very secure online platform. The Payment Card Industry Data Security Standard (PCI DSS) is an information security standard for organizations that handle credit card and debit card information. There are six categories of PCI standards and Shopify meets all of them.
A lot of companies preach great customer service, but Shopify has quality 24/7 customer support. You can contact them via phone, email, or online live chat at any time. They also provide four international phone numbers so you can choose the one that best fits your region. Shopify also has an in-depth online manual as well as a community discussion forum where you can ask questions and get answers from other Shopify users. Lastly, they offer an Ecommerce University which gives you access to guides on how to sell more online.
Abandoned Checkout Recovery for Premium Packages
According to the Baymard Institute, on average, two out of every three customers will place products into the checkout cart and forget about them, essentially abandoning those items. To help cope with this shocking statistic, Shopify offers an abandoned checkout cart recovery service for their premium packages (Professional and Unlimited plans). This tool allows users to track and email these potential customers, following up to remind them about their forgotten purchases.
Free Mobile E-Commerce
With smartphones being such a prevalent part of society today, mobile compatibility is extremely important. Shopify offers a free mobile e-commerce shopping cart, so customers can browse and buy from your store by using any mobile device. This also allows you to manage your online store from your mobile device as well.
Point of Sale System
In 2013, Shopify adapted to include a Point of Sale system. This system allows users to adapt their offline retail store to an online store. Users can utilize their iPad as a mobile store catalog or a payment terminal. Now, even if you have a normal store and you want to have an e-commerce presence, you can use Shopify.
Social Media In-App Purchases
Shopify has partnered with Facebook, Twitter, and Pinterest to allow your products to be purchased in these apps without the consumer ever leaving the app. On Facebook, users can purchase your products from the “Shop” section of the Facebook page. With Twitter, you can tweet a product and the user can purchase that product directly from the tweet. On Pinterest, you can make your products Buyable Pins. The Facebook sales channel comes with any Shopify plan and the Twitter and Pinterest channels come with any plan after the initial “Lite” plan.
What About the Other 15 Percent?
Well, Shopify is not as easy as it seems. It’s customizable at first, but once you’ve picked a template and built your site, it can be difficult to make structural changes. You’re pretty much stuck with whatever template you choose, so make sure it’s the right one for your company.
So, overall, 85 percent is pretty fair. We’re not 100 percent sure we love it, but 85 percent is way more than a majority. Shopify is cheap and allows your online store to grow with your company.