WEBSITE REDESIGN VS. REFRESH: WHICH DO I NEED?

Posted by Lisa Smith on Sep 10, 2020 8:13:00 AM

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A website is like a house. If you don’t have one, you need one. Whether you buy or build, a house fulfills Maslow’s hierarchy of needs; warmth, rest, security, safety.

 

If you have a house, it’s most likely going to need to be updated at some point. Sometimes it just needs a fresh coat of paint here and there, but sometimes it’s going to need a complete overhaul, especially if it’s not meeting the needs mentioned above.

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Nasdaq Chooses Drupal 8

Posted by Lisa Smith on Dec 14, 2016 11:00:00 AM

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And just like that, over 3,000 of the largest companies in the world are now eligible to start using Drupal 8 for their Investor Relations websites starting in January 2017.

 

Nasdaq Corporate Solutions – the sector of Nasdaq that develops, hosts, and maintains Investor Relations websites for more than 4,000 companies – has recently announced that Drupal 8 will be the base for the next generation of Investor Relations website platforms.

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Website Redesign Project Plan: Navigation and Accessibility

Posted by Lisa Smith on Nov 30, 2016 1:40:00 PM

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Ever wonder what should be the most important element in your website redesign? Well, let’s see if you can figure it out by answering a few questions.

 

How many times have you browsed a website only to find that you couldn’t find what you were looking for? Have you ever logged on to a site on your mobile device and discovered that it wouldn’t display properly? Have you ever had to search for the search box?

 

You can probably guess where we’re going with this. That’s right navigation and accessibility.

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Website Redesign Project Plan: Redirects and Errors

Posted by Lisa Smith on Nov 16, 2016 11:00:00 AM

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It seems like we’re always on the move. We move to new homes, to new cities, to new jobs — someday we might even move to a new planet! Whatever the situation, most of us do our best to ensure that others can easily find us after we’ve moved. We send out cards via the postal service, update our job on our social media platforms, and if we packed our bags and headed to Mars I’m sure we would send out an interplanetary alert — or at least shout it from the roof tops.

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Website Redesign Project Plan: XML Sitemaps

Posted by Lisa Smith on Nov 9, 2016 11:00:00 AM

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Imagine you are visiting a new city and  want to know the best places to eat so you pull up Google maps and type “restaurants” in the search box.  Nothing comes up. So you try “food”, then “fast food”, then “I’m hungry find me a place to eat!” None of these work. You try the “explore food & drinks near you” option and your map returns an “I have no clue where you are” message. Hmmmm.

 

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Website Redesign Project Plan: 8 On-Page SEO Tips and Tricks

Posted by Lisa Smith on Oct 19, 2016 11:02:00 AM

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After working a long day at the office, isn’t it nice to come back to a clean, beautiful home that houses a perfect family, with dinner on the table and a loyal pet at your feet?

 

In a perfect world, sure. But, I think we all know the reality. After work, you go to pick up one child from practice, then another child from rehearsal — only to discover that the “rehearsal” was actually the main performance. You apologize, then scramble to find a fast food venue that satisfies everyone. But (whoops), you forgot to get gas and now your car is puttering as you finally pull into your driveway at 9 p.m. And the madness of everyday life will start again tomorrow…with an empty gas tank.

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Website Redesign Project Plan: Building Inbound Links

Posted by Lisa Smith on Oct 12, 2016 10:06:12 AM

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Have you ever had a dream where your company’s website was ranked first on Google for every single keyword you had ever targeted? Oh, and you were standing on top of the world, yelling, “I did it! I did it! Take that, world!”

 

No? Is that just us? Well then…

 

Even if you’ve never had that exact dream — if your website is an integral part of your company’s business, then you’ve probably had a goal of reaching the #1 position in search engines — or at least be in the top five. 

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Your Website Redesign Project Plan: Is It Time?

Posted by Lisa Smith on Oct 14, 2015 8:12:51 PM

 Web - WEBSITE REDESIGN PROJECT PLAN: IS IT TIME?

 

You’ve started thinking about a website redesign project plan for your business and wondering, do I really need to redesign my site right now? We just launched it a few years ago. Your website serves many purposes and the optimal time to update may depend on several factors, but a company website’s primary goal is to generate leads.

 

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