Creating social media with enough value to share might seem complicated, but it’s not that hard to do if you have some excellent ideas. After taking a look around some of the most shared posts of 2017, several things became apparent. Here’s a rundown to get you going.

Social media, like everything, is in a constant state of flux, and so are the people who use it. As platforms evolve to expand their reach and serve the needs of users, the public across generations is choosing favorites, further shaping how we should be using social media for marketing.

During the past year, we have seen in an unprecedented way, how much influence social media can have. From the White House to #metoo to #TakeAKnee, the breadth and depth of the reach of social media is expanding … and expanding … and expanding. There is now no denying the importance of social media and no excuse for not putting it to work for your business and your brand.