Social media use for C-suite dwellers can be tough, kind of a “can’t live with it, can’t live without it,” conundrum. According to a 2016 report from Domo and CEO.com, which looked at social media profiles of every CEO on the Fortune 500® list on the six top social media networks, “60 percent had no social media presence at all.” While some CEOs may feel that statistic vindicates their own lack of social media use, here are two great reasons to make social media work for you — albeit with care and consideration.

Instagram is becoming more and more popular not only for users, but for businesses as well. It offers a different way to connect with potential customers that sets it apart from other social media outlets. The user-friendly app allows your audience to engage with your business, products, and to get to know the human side of your brand. But how do you get beyond the pretty colors to form a strategy that speaks to your persona and shows off your style? 

Social media, like everything, is in a constant state of flux, and so are the people who use it. As platforms evolve to expand their reach and serve the needs of users, the public across generations is choosing favorites, further shaping how we should be using social media for marketing.