Social media monitoring can sometimes get lost in the jumbled word salad of social media marketing jargon: metrics, listening, analytics, intelligence, monitoring…They all sort of start to run together until you feel like you’re just too old for this whole thing. But you’re not. Social media monitoring is the act of tracking and watching what is being said about your brand specifically and your industry generally. Social media monitoring focuses on conversations, trends, and sentiment: what are people complaining about, celebrating and looking for in the context of your brand.