Social Monitoring Defined (& 5 Things it can do for Your Brand)

Posted by Lisa Smith on Jan 30, 2018 7:00:00 AM


Social media monitoring can sometimes get lost in the jumbled word salad of social media marketing jargon: metrics, listening, analytics, intelligence, monitoring…They all sort of start to run together until you feel like you’re just too old for this whole thing. But you’re not. Social media monitoring is the act of tracking and watching what is being said about your brand specifically and your industry generally. Social media monitoring focuses on conversations, trends, and sentiment: what are people complaining about, celebrating and looking for in the context of your brand.

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What the Latest Facebook Algorithm Change Means (And What to Do)

Posted by Lisa Smith on Jan 18, 2018 9:11:00 AM



If you’re an inbound marketer, you know that sinking feeling. You wake up, stretch, start your coffee, and check your phone—only for your stomach to drop at that horrible phrase “algorithm change.” Depending on how long you’ve been in the game, you’ve ridden the ups and downs of the Facebook and Google algorithms as they throw constant wrenches into our carefully strategized content plans. Our friend Mark announced some changes last week, citing that one of Facebook’s major foci for 2018 is “making sure the time we all spend on Facebook is time well spent.”

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Drive Traffic to Your Landing Pages: 10 Ways

Posted by Lisa Smith on Aug 25, 2017 1:45:00 PM



If you're looking to drive more traffic to your landing pages, congratulations! You are on your way to becoming a savvy inbound marketer who knows that landing pages are an opportunity for you to leverage content in exchange for contact information. You understand that sparkling, unique content is the key to enticing future brand ambassadors. So, let's call this an intermediate lesson. Below are 10 tactics to get more clicks to your landing pages so that you can start to bridge the gap between attracting and converting.

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New Facebook Ads Feature: Split Testing

Posted by Lisa Smith on Mar 17, 2017 2:42:26 PM

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BREAKING: Facebook Business, the marketing and advertisement creation platform for ads on Facebook, has just announced that they will now be offering Split Testing in ads, apart from the traditional A/B testing that has been important for marketers in the past to understand which of their ads perform best.

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