Down with Sloppy Copy: How to Post Awesome Social Content

Posted by Lisa Smith on Apr 24, 2018 9:17:00 AM

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Creating social media with enough value to share might seem complicated, but it’s not that hard to do if you have some excellent ideas. After taking a look around some of the most shared posts of 2017, several things became apparent. Here’s a rundown to get you going.

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Social Media Listening and your Brand

Posted by Lisa Smith on Mar 8, 2018 1:53:00 PM

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From Hemingway to every other self help book ever written, there's a recurring theme of the value of listening. As marketers, we can get too focused on the messages that we are trying to put out into the market, but the reality is that messaging isn't a one-way street anymore: brands grow and thrive because of advocates and evangelists (not static outbound messaging), consumers demand transparency and expect change to follow feedback. We need to get back to the basics of communication and listen to the feedback, the criticism, the jokes, and the trends. What we call social media listening is the process of hearing what is being said and responding to it, from replying to a tweet to rolling out a new app. 

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Social Media and Inbound Marketing

Posted by Lisa Smith on Mar 6, 2018 10:19:00 AM

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During the past year, we have seen in an unprecedented way, how much influence social media can have. From the White House to #metoo to #TakeAKnee, the breadth and depth of the reach of social media is expanding … and expanding … and expanding. There is now no denying the importance of social media and no excuse for not putting it to work for your business and your brand.

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Banks, Credit Unions, and Social Media Complaints

Posted by Lisa Smith on Jan 12, 2018 9:04:00 AM

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Complaints and negative comments are a perpetual reality online. No matter how large or small, every bank or credit union will receive negative feedback online. Some institutions will delay or avoid engaging with the public on social media for fear of opening a Pandora's box of complaints. Others feel intimidated by the human power required to manage multiple social accounts, respond to direct messages, and tweeted questions that could be easily answered by searching your website. We're here to tell you it's not only doable, but that social media complaints are an opportunity for your institution to develop its brand, increase customer loyalty, and win new customers—if you follow these best practices. 

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#NuggsForCarter: How Social Media Listening Can Have Major ROI

Posted by Lisa Smith on Apr 28, 2017 2:39:07 PM

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UPDATED: 5/10/17, 9:24 a.m.

 

Wendy’s is well-known for their sassy, saucy social media presence, but there was no sass necessary for this viral Twitter outbreak. Thanks to Carter Wilkerson, an average 16-year-old, Wendy’s is back in the spotlight.

 

The hashtag, #NuggsForCarter has become an online phenomenon. On April 5, Wilkerson tweeted “Yo @Wendys how many retweets for a year of free chicken nuggets?”, to which Wendy’s official Twitter account replied, “18 million”.

 

“Consider it done”, he said.

 

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New Facebook Ads Feature: Split Testing

Posted by Lisa Smith on Mar 17, 2017 2:42:26 PM

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BREAKING: Facebook Business, the marketing and advertisement creation platform for ads on Facebook, has just announced that they will now be offering Split Testing in ads, apart from the traditional A/B testing that has been important for marketers in the past to understand which of their ads perform best.

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Using Live Video for Business

Posted by Lisa Smith on Mar 10, 2017 11:10:00 AM

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In 1951, the first live televised broadcast took place when former U.S. President Truman spoke at the Japanese Peace Treaty Conference in California. The world has come a long way since then; many things have come and gone, but live video has remained steady as a popular mode of mass communication and source of entertainment.

 

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