Social Media Listening and your Brand

Posted by Lisa Smith on Mar 8, 2018 1:53:00 PM

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From Hemingway to every other self help book ever written, there's a recurring theme of the value of listening. As marketers, we can get too focused on the messages that we are trying to put out into the market, but the reality is that messaging isn't a one-way street anymore: brands grow and thrive because of advocates and evangelists (not static outbound messaging), consumers demand transparency and expect change to follow feedback. We need to get back to the basics of communication and listen to the feedback, the criticism, the jokes, and the trends. What we call social media listening is the process of hearing what is being said and responding to it, from replying to a tweet to rolling out a new app. 

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#NuggsForCarter: How Social Media Listening Can Have Major ROI

Posted by Lisa Smith on Apr 28, 2017 2:39:07 PM

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UPDATED: 5/10/17, 9:24 a.m.

 

Wendy’s is well-known for their sassy, saucy social media presence, but there was no sass necessary for this viral Twitter outbreak. Thanks to Carter Wilkerson, an average 16-year-old, Wendy’s is back in the spotlight.

 

The hashtag, #NuggsForCarter has become an online phenomenon. On April 5, Wilkerson tweeted “Yo @Wendys how many retweets for a year of free chicken nuggets?”, to which Wendy’s official Twitter account replied, “18 million”.

 

“Consider it done”, he said.

 

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