Duplicate Suppression: A Must-Do for your online business listing in Today’s World

Posted by Lisa Smith on Aug 9, 2018 11:12:00 AM

https://blog.invervemarketing.com/is-digital-knowledge-management-part-of-your-marketing-strategy-5-reasons-it-should-be-for-the-sake-of-your-online-business-listingDuplicate Suppression

 

There’s something insidious happening on the internet right now, and it’s affecting your business and your bottom line. You may be aware of it but haven’t found the time or the means to make it stop. Meanwhile, every day that it continues, you are losing business. This sinister beast is the duplication of your business data on business listing platforms like Yelp, Google My Business, Superpages, as well as on social media, maps, and apps. 

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The Newest Marketing Buzzwords: Digital Knowledge Management, and How it Affects Your Online Business Listing

Posted by Lisa Smith on Aug 7, 2018 11:00:00 AM

Digital Knowledge Management

 

Unless you’ve been off the grid, you know that today’s intelligent services (think voice search, mobile, augmented reality, etc.) have been accelerating change in technology and data. Today, when consumers seek out information, they receive fast, relevant answers from listing publishers and intelligent search. Do you know what you would find if you asked Siri about your business? How about a social media site search, or a search on maps? Yext knows that search engine and intelligent service algorithms find results based on a diverse set of information types, which can often lead to duplicate and conflicting information online. The expansion of these intelligent services makes it less likely that a consumer will travel to your business’s website – many Google searches now generate a knowledge graph answer ahead of any website links. This also means that you need to up your search engine optimization (SEO) game, to appear in these intelligent searches.

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Managing Your Online Business Listing with Google My Business

Posted by Lisa Smith on Jul 24, 2018 11:04:00 AM

Managing Your Google My Business Listing

 

Do you know how your business appears to people searching on Google? Google My Business can help you put your best foot forward for potential customers. With this service, you can ensure that your correct contact information is listed, see helpful reviews, and answer potential customers’ questions. You can also post interesting featured pictures and topics that will be prominently displayed where people are looking for them. Here’s some beginning steps to using your Google My Business listing most effectively.

 

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