Five Ways to Boost Organic SEO in 2020

Posted by Lisa Smith on Mar 6, 2020 8:30:00 AM

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The only constant in life is change.

 

This is especially true if you work in SEO, search engine optimization. Google, Yahoo and all other search engines change their algorithms frequently, and your resulting strategies also will change.

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Marketing Technology for Small Business

Posted by Lisa Smith on Jun 19, 2019 9:15:53 AM

What is Marketing Technology?

Martech EcosystemMarketing Technology, or MarTech for short, is defined as the tools and technologies marketers use to make their jobs—and lives— simpler. MarTech can help any kind of business run better by improving the marketing team’s effectiveness, strategies and activities. MarTech does this through automation, e-commerce and connectivity, to name a few. Marketing tools have developed alongside the changes in today’s technology to help businesses of all sizes market their products and services better.

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Duplicate Suppression: A Must-Do for your online business listing in Today’s World

Posted by Lisa Smith on Aug 9, 2018 11:12:00 AM

https://blog.invervemarketing.com/is-digital-knowledge-management-part-of-your-marketing-strategy-5-reasons-it-should-be-for-the-sake-of-your-online-business-listingDuplicate Suppression

 

There’s something insidious happening on the internet right now, and it’s affecting your business and your bottom line. You may be aware of it but haven’t found the time or the means to make it stop. Meanwhile, every day that it continues, you are losing business. This sinister beast is the duplication of your business data on business listing platforms like Yelp, Google My Business, Superpages, as well as on social media, maps, and apps. 

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The Newest Marketing Buzzwords: Digital Knowledge Management, and How it Affects Your Online Business Listing

Posted by Lisa Smith on Aug 7, 2018 11:00:00 AM

Digital Knowledge Management

 

Unless you’ve been off the grid, you know that today’s intelligent services (think voice search, mobile, augmented reality, etc.) have been accelerating change in technology and data. Today, when consumers seek out information, they receive fast, relevant answers from listing publishers and intelligent search. Do you know what you would find if you asked Siri about your business? How about a social media site search, or a search on maps? Yext knows that search engine and intelligent service algorithms find results based on a diverse set of information types, which can often lead to duplicate and conflicting information online. The expansion of these intelligent services makes it less likely that a consumer will travel to your business’s website – many Google searches now generate a knowledge graph answer ahead of any website links. This also means that you need to up your search engine optimization (SEO) game, to appear in these intelligent searches.

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Managing Your Online Business Listing with Google My Business

Posted by Lisa Smith on Jul 24, 2018 11:04:00 AM

Managing Your Google My Business Listing

 

Do you know how your business appears to people searching on Google? Google My Business can help you put your best foot forward for potential customers. With this service, you can ensure that your correct contact information is listed, see helpful reviews, and answer potential customers’ questions. You can also post interesting featured pictures and topics that will be prominently displayed where people are looking for them. Here’s some beginning steps to using your Google My Business listing most effectively.

 

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Take Control of Your Online Business listings

Posted by Lisa Smith on Jul 20, 2018 10:51:12 AM

 

Take Control Of Online Business Listing

You have an incredible website, totally maximized to serve your customers’ every need, and it looks amazing too! Not surprising for all the work that went into it. But even as your website shines like a beacon of truth, dozens of other websites and apps may be offering out-of-date or just plain wrong information about your business.

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Why are meta descriptions longer (and am I supposed to care)?

Posted by Lisa Smith on Feb 13, 2018 9:26:00 AM

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Okay, it didn’t exactly break the internet, but it made little splash in the world of SEO and content wonks: in December 2017, Google raised the allowed character limit for meta descriptions from 160 to 320. That’s right, baby, double the size. In a statement released at the time, Google said, “The fact that our snippets have gotten longer doesn’t change the fundamentals of writing a description tag. They should generally inform and interest users with a short, relevant summary of what a particular page is about. We now display slightly longer snippets.”

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