The State of Inbound Marketing in 2017: Insights for Your Strategy

Posted by Lisa Smith on May 16, 2017 9:53:59 AM

State Of Inbound 2017

 

HubSpot, an inbound marketing leader and partner of InVerve, produces a State of Inbound report each year. The report outlines the priorities, activities, and challenges of the world's inbound marketers. This year’s report didn’t disappoint.

 

With over 6,000 respondents, see what today’s senior executives, managers, and other inbound aficionados think about the inbound marketing journey. With statistics to back it all up, it’s time to unpack the data in this year’s State of Inbound Marketing report.

 

FYI…You can download the entire report here. Heck, you can even compare it to last year’s State of Inbound report.

 

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How to Use Google Analytics

Posted by Lisa Smith on Apr 29, 2017 10:22:00 AM

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Google Analytics is one of the best tools to use when analyzing your website traffic. It provides in depth data on your viewers and allows you to make sure your pages are performing optimally. The tool has a lot of capabilities; we’ve provided a brief description on how to use Google Analytics to track and report website traffic.

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#NuggsForCarter: How Social Media Listening Can Have Major ROI

Posted by Lisa Smith on Apr 28, 2017 2:39:07 PM

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UPDATED: 5/10/17, 9:24 a.m.

 

Wendy’s is well-known for their sassy, saucy social media presence, but there was no sass necessary for this viral Twitter outbreak. Thanks to Carter Wilkerson, an average 16-year-old, Wendy’s is back in the spotlight.

 

The hashtag, #NuggsForCarter has become an online phenomenon. On April 5, Wilkerson tweeted “Yo @Wendys how many retweets for a year of free chicken nuggets?”, to which Wendy’s official Twitter account replied, “18 million”.

 

“Consider it done”, he said.

 

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New Facebook Ads Feature: Split Testing

Posted by Lisa Smith on Mar 17, 2017 2:42:26 PM

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BREAKING: Facebook Business, the marketing and advertisement creation platform for ads on Facebook, has just announced that they will now be offering Split Testing in ads, apart from the traditional A/B testing that has been important for marketers in the past to understand which of their ads perform best.

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Using Live Video for Business

Posted by Lisa Smith on Mar 10, 2017 11:10:00 AM

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In 1951, the first live televised broadcast took place when former U.S. President Truman spoke at the Japanese Peace Treaty Conference in California. The world has come a long way since then; many things have come and gone, but live video has remained steady as a popular mode of mass communication and source of entertainment.

 

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The Inbound Marketer's Dictionary

Posted by Lisa Smith on Feb 15, 2017 11:47:14 AM

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Have you ever been immersed in an interesting conversation one minute, only to find yourself lost in a sea of technological jargon the next?

 

Our inbound marketing team throws around a myriad of terms and abbreviations throughout our work week — but such terminology could be confusing to business professionals unfamiliar with the industry and our agency.

 

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