What is Marketing Technology?
Marketing Technology, or MarTech for short, is defined as the tools and technologies marketers use to make their jobs—and lives— simpler. MarTech can help any kind of business run better by improving the marketing team’s effectiveness, strategies and activities. MarTech does this through automation, e-commerce and connectivity, to name a few. Marketing tools have developed alongside the changes in today’s technology to help businesses of all sizes market their products and services better.
Asking for more budget dollars is about as popular as asking for a raise; nobody wants to be the messenger, but everyone wants to be the recipient. Regardless, when you need that budget increase, you’re going to have to ask. The key lies in doing your homework and presenting your argument well. Here are five steps to guide you in building your case for a digital marketing budget increase.
Wouldn’t it be great if all your customers were your best customers? No matter what industry you’re in, you probably have those potential clients and customers that your sales team loves to sell to and others that are … much harder for your sales team to see eye-to-eye with. By creating an ideal client profile, you can identify the type of person who tends to buy and be satisfied with your product.