Digital Marketing to Attract Only Your Ideal Clients

Posted by Lisa Smith on Oct 5, 2018 3:06:17 PM

DigitalMarketingAttractOnlyIdealClients

 

Wouldn’t it be great if all your customers were your best customers? No matter what industry you’re in, you probably have those potential clients and customers that your sales team loves to sell to and others that are … much harder for your sales team to see eye-to-eye with. By creating an ideal client profile, you can identify the type of person who tends to buy and be satisfied with your product.

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Is Digital Knowledge Management Part of Your Marketing Strategy? 5 Reasons It Should Be (for the sake of your online business listing!)

Posted by Lisa Smith on Aug 14, 2018 12:55:00 PM

 Digital Knowledge Management Strategy

 

Whether your business is a handful of people or hundreds, you have company data that is in a constant state of being updated, changed, or deleted in different computer systems, spreadsheets, and software packages. No wonder discrepancies occur and mistakes are made when information you thought was correct isn’t.

 

It’s never been so important to harness all company data or “digital knowledge,” clean it up, and maintain that cleanliness. It’s a big, important job, especially when it comes to sharing company information online. And incorrect information that’s already posted online also needs to be dealt with if your company wants to improve SEO rankings and keep up with the competition. If digital knowledge management isn’t on your radar, it should be. Here are five compelling reasons why:

 

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Knowledge Graphs: A New Way to Show Your Online Business Listing

Posted by Lisa Smith on Jul 31, 2018 11:02:00 AM

Knowledge CardsKnowledge Card Example of Madame Curie

 

 

Have you ever googled something and seen an overview of information about the topic show up next to or above the standard search results? If so, you’ve seen a knowledge graph. These graphs are Google’s way of answering searchers’ questions directly so no one needs to surf the web for answers. These graphs, when they’re about businesses, can contain contact information like location, hours, phone number, and web address, reviews, menus, and more. So how can you make sure you’re showing up when people are searching, and when your knowledge graph does appear, that it’s showing the correct information?

 

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Managing Your Online Business Listing with Google My Business

Posted by Lisa Smith on Jul 24, 2018 11:04:00 AM

Managing Your Google My Business Listing

 

Do you know how your business appears to people searching on Google? Google My Business can help you put your best foot forward for potential customers. With this service, you can ensure that your correct contact information is listed, see helpful reviews, and answer potential customers’ questions. You can also post interesting featured pictures and topics that will be prominently displayed where people are looking for them. Here’s some beginning steps to using your Google My Business listing most effectively.

 

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