How to set digital marketing goals and a budget that make your boss happy

Posted by Lisa Smith on Feb 28, 2019 9:13:00 AM

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Business marketing is always in a state of change. As you track different metrics, observe developing trends, and calculate sales and return on investment, you continually massage your process so it is operating at optimum efficiency. This diligence also reveals holes to be filled and can remind marketers not to forget all the latest technological innovations that may warrant consideration.

 

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Talking to Your Boss About Your Digital Marketing Budget

Posted by Lisa Smith on Feb 26, 2019 9:06:00 AM

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Asking for more budget dollars is about as popular as asking for a raise; nobody wants to be the messenger, but everyone wants to be the recipient. Regardless, when you need that budget increase, you’re going to have to ask. The key lies in doing your homework and presenting your argument well. Here are five steps to guide you in building your case for a digital marketing budget increase.

 

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