What is Marketing Technology?

Marketing Technology, or MarTech for short, is defined as the tools and technologies marketers use to make their jobs—and lives— simpler. MarTech can help any kind of business run better by improving the marketing team’s effectiveness, strategies and activities. MarTech does this through automation, e-commerce and connectivity, to name a few. Marketing tools have developed alongside the changes in today’s technology to help businesses of all sizes market their products and services better.

Asking for more budget dollars is about as popular as asking for a raise; nobody wants to be the messenger, but everyone wants to be the recipient. Regardless, when you need that budget increase, you’re going to have to ask. The key lies in doing your homework and presenting your argument well. Here are five steps to guide you in building your case for a digital marketing budget increase.

HubSpot is life for us at InVerve. As a Gold-Certified HubSpot Partner, we are fluent in contact properties and can spend hours knee-deep in a complex workflow. As our marketing automation software of choice, HubSpot gives us a rich set of tools that we use in collaboration with our clients to improve web presence, attract and nurture leads, and close customers. It’s sort of hard to pick our favorite HubSpot features when we rely on so many every day, but we gave it a shot. Here’s our list of our five favorite features this second.