Social Media Listening and your Brand

Posted by Lisa Smith on Mar 8, 2018 1:53:00 PM

BlogMasthead_SocialMediaListening

 

From Hemingway to every other self help book ever written, there's a recurring theme of the value of listening. As marketers, we can get too focused on the messages that we are trying to put out into the market, but the reality is that messaging isn't a one-way street anymore: brands grow and thrive because of advocates and evangelists (not static outbound messaging), consumers demand transparency and expect change to follow feedback. We need to get back to the basics of communication and listen to the feedback, the criticism, the jokes, and the trends. What we call social media listening is the process of hearing what is being said and responding to it, from replying to a tweet to rolling out a new app. 

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How Are They Getting Leads With Their Website? Oh, It’s Inbound Marketing

Posted by Lisa Smith on Aug 1, 2017 9:05:00 AM

InboundMarketingMethodology_WithoutLogo.png

 

If you’re in a state of website-envy, it might be time to look at your marketing strategy.

 

Your website is the greatest tool your small business can use to increase leads, sales and loyal customers in today’s tech-savvy world. But if you aren’t incorporating the inbound methodology into your web marketing strategy, you aren’t using this money-making tool effectively. 

 

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Top 10 Iconic Michigan Brands

Posted by Lisa Smith on Jun 1, 2017 8:30:00 AM

Marketing - TOP 10 ICONIC MICHIGAN BRANDS

 

Michigan is the birthplace to an impressive collection of brands and products, some of which are known world-wide and others that are exclusive to the state. The Great Lakes State has introduced the world to everything from state-of-the-art appliances, one-of-a-kind pizza, savory junk food, and – obviously – automobiles. There is a good chance you bought a Michigan-made product from your last trip to the grocery store, or even drove a Michigan-made product on your last trip grocery store.

 

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The State of Inbound Marketing in 2017: Insights for Your Strategy

Posted by Lisa Smith on May 16, 2017 9:53:59 AM

State Of Inbound 2017

 

HubSpot, an inbound marketing leader and partner of InVerve, produces a State of Inbound report each year. The report outlines the priorities, activities, and challenges of the world's inbound marketers. This year’s report didn’t disappoint.

 

With over 6,000 respondents, see what today’s senior executives, managers, and other inbound aficionados think about the inbound marketing journey. With statistics to back it all up, it’s time to unpack the data in this year’s State of Inbound Marketing report.

 

FYI…You can download the entire report here. Heck, you can even compare it to last year’s State of Inbound report.

 

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