To 🐙 or not to🦄? Emojis in Email Marketing

Posted by Lisa Smith on Apr 25, 2018 10:39:56 AM

emojis in marketing 

 

We all have grown to ❤️ and use emojis in our everyday life. Which is why a lot of brands and marketers have begun to use them in email marketing. Just like in messaging formats, emojis are used to replace words and express emotions. They add a little humor and jazz to any conversation or text. Why type out all that text when you can use an emoji to sum it all up? And that’s all brands aim to do: capture attention with simple yet catchy content.

Read More

Drive Traffic to Your Landing Pages: 10 Ways

Posted by Lisa Smith on Aug 25, 2017 1:45:00 PM

BlogMasthead_DriveTrafficToYourLandingPages.png

 

If you're looking to drive more traffic to your landing pages, congratulations! You are on your way to becoming a savvy inbound marketer who knows that landing pages are an opportunity for you to leverage content in exchange for contact information. You understand that sparkling, unique content is the key to enticing future brand ambassadors. So, let's call this an intermediate lesson. Below are 10 tactics to get more clicks to your landing pages so that you can start to bridge the gap between attracting and converting.

Read More

Maintaining Employee Morale While Fueling Innovation

Posted by Kelsey Stolz on Aug 4, 2017 9:05:00 AM

crop2.jpg

 

If you’re anything like the ‘old’ me, you spend too much time stressing about work you haven’t finished, and not enough time feeling satisfied about what you have accomplished. In a perfect world, I’d come to work each day with a surplus of innovative ideas and bring each one to fruition by 5 o’clock. But emails are endless, meetings are necessary and delays are just an inevitable part of business. Which is why, despite my best efforts, I still haven’t figured out how to squeeze 40 hours of work into an eight-hour workday. 

 

What I have learned, (thanks to an awesome boss and a few thought-changing exercises) is how to use those feelings of angst and defeat to generate groundbreaking ideas and fuel strategies that I know my team can accomplish.

Read More

How Are They Getting Leads With Their Website? Oh, It’s Inbound Marketing

Posted by Lisa Smith on Aug 1, 2017 9:05:00 AM

InboundMarketingMethodology_WithoutLogo.png

 

If you’re in a state of website-envy, it might be time to look at your marketing strategy.

 

Your website is the greatest tool your small business can use to increase leads, sales and loyal customers in today’s tech-savvy world. But if you aren’t incorporating the inbound methodology into your web marketing strategy, you aren’t using this money-making tool effectively. 

 

Read More