We all have grown to ❤️ and use emojis in our everyday life. Which is why a lot of brands and marketers have begun to use them in email marketing. Just like in messaging formats, emojis are used to replace words and express emotions. They add a little humor and jazz to any conversation or text. Why type out all that text when you can use an emoji to sum it all up? And that’s all brands aim to do: capture attention with simple yet catchy content.