Words and How to Use Them (or why we still need grammar, punctuation, and spelling)

Posted by Lisa Smith on Feb 9, 2018 10:44:00 AM

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Have you noticed the lowering of standards when it comes to content on the internet? From clumsily-typed texts to the blogs that never saw an editor and bargain basement content mill gibberish and keyword-stuffed nothingburgers, it feels like you can't walk two feet without running into a comma splice. In our haste to become content rich we are becoming content quality poor. But just because everyone else is doing it, does that mean you can slack off too? No.

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Maintaining Employee Morale While Fueling Innovation

Posted by Kelsey Stolz on Aug 4, 2017 9:05:00 AM

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If you’re anything like the ‘old’ me, you spend too much time stressing about work you haven’t finished, and not enough time feeling satisfied about what you have accomplished. In a perfect world, I’d come to work each day with a surplus of innovative ideas and bring each one to fruition by 5 o’clock. But emails are endless, meetings are necessary and delays are just an inevitable part of business. Which is why, despite my best efforts, I still haven’t figured out how to squeeze 40 hours of work into an eight-hour workday. 

 

What I have learned, (thanks to an awesome boss and a few thought-changing exercises) is how to use those feelings of angst and defeat to generate groundbreaking ideas and fuel strategies that I know my team can accomplish.

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Using Visual Content to Enhance Your Brand's Social Media Marketing

Posted by Lisa Smith on Dec 2, 2016 11:00:00 AM

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Think about the last time you had a dull, disappointing meal. Did it seem like something was missing? Perhaps it wasn’t spicy enough, or maybe it could have used dash more garlic? The point is, if the proper seasoning had been added, the meal might have been better.

 

The same goes for the use of visuals in social media. A brand can easily come across as boring or dull without the use of consistent imagery and video. But with a dash of visual appeal and a touch of excitement, a brand’s social media marketing effectiveness can skyrocket.

 

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The Effects of Color on Consumer Behavior

Posted by Fran Russell on Nov 21, 2016 2:00:55 PM

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Ah, the subconscious mind. It provides us with quick recall and access to our memories, and influences our habits and mood. It also processes what we take in through our senses, including how we perceive and react to colors. Why does a certain color make us smile? Feel calm? Anxious? Confident? Impulsive?

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