The Effects of Color on Consumer Behavior

Posted by Jennifer Sleeper on May 11, 2021 7:32:32 PM

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Ah, the subconscious mind - it's a mysterious and amazing tool! It stores, sorts, and retrieves data, and it processes the information we absorb through our senses. In fact, according to Psychology Today, many of the elements needed for our brains to make judgments and decision-making are processed outside of awareness.

The machinery at work in the subconscious mind also plays a big role in influencing our habits and moods – often for reasons we don’t fully understand – and that can be observed in something as simple as how we perceive and react to colors.

 

Why do certain colors make us feel calm or happy while others invoke anger or anxiety? Why might warm colors stimulate a more energetic response, while cooler colors can lead to feelings of relaxation?

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10 Iconic Michigan Brands

Posted by Lisa Smith on Aug 24, 2020 10:30:00 AM

Marketing - TOP 10 ICONIC MICHIGAN BRANDS

 

Michigan is the birthplace to an impressive collection of brands and products, some of which are known world-wide and others that are exclusive to the state. The Great Lakes State has introduced the world to everything from routine breakfast staples, state-of-the-art appliances, delectable junk food, and – obviously – automobiles. There is a good chance you bought a Michigan-made product from your last trip to the grocery store, or even drove a Michigan-made product on your last family vacation. 

 

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Emerging Graphic Design Trends to Watch

Posted by Lisa Smith on Aug 3, 2020 1:58:35 PM

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While you shouldn’t do something just because it’s popular, utilizing the latest design trends can be a great way to capture the attention of your audience in order to share your story and solve their problems.

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