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The Effects of Color on Consumer Behavior

Posted by Lisa Smith on May 11, 2021 7:32:32 PM

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Ah, the subconscious mind - it's a mysterious and amazing tool! It stores, sorts, and retrieves data, and it processes the information we absorb through our senses. In fact, according to Psychology Today, many of the elements needed for our brains to make judgments and decision-making are processed outside of awareness.

The machinery at work in the subconscious mind also plays a big role in influencing our habits and moods – often for reasons we don’t fully understand – and that can be observed in something as simple as how we perceive and react to colors.

 

Why do certain colors make us feel calm or happy while others invoke anger or anxiety? Why might warm colors stimulate a more energetic response, while cooler colors can lead to feelings of relaxation?

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Emerging Graphic Design Trends to Watch

Posted by Lisa Smith on Aug 3, 2020 1:58:35 PM

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While you shouldn’t do something just because it’s popular, utilizing the latest design trends can be a great way to capture the attention of your audience in order to share your story and solve their problems.

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