Showing Up for Today's Searchers with Your Online Business Listing

Posted by Lisa Smith on Aug 2, 2018 11:13:00 AM

Showing Up For Today's Mobile Searchers

 

Have you ever searched “food near me” to find a potential lunch spot? Or googled a business to see if they’re open? Did you find these knowledge cards? Now, what happens when you search terms related to your business?

 Knowledge Card Example

With Google knowledge cards’ direct answers to searches and the rise of voice search and AI technology like Siri and Alexa, more and more information is available without ever needing to visit a website. In fact, a study by Yext, a data management company, found that 73 percent of high-intent traffic happens outside of company websites. With this trend on the rise, it’s important to understand what information potential customers are finding so you can make it easy for them to get the information they’re actually looking for.

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Intern Wrap-Up: Alex Dartt

Posted by Alex Dartt on Aug 1, 2018 9:19:00 AM

BlogMasthead_InternFeature_AlexDartt

 

My name is Alex Dartt, and I’m a rising senior at Grand Valley State University studying international business and marketing. During this past summer, I was so excited to have the opportunity to work and learn at InVerve Marketing & Web as a marketing intern.

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Knowledge Graphs: A New Way to Show Your Online Business Listing

Posted by Lisa Smith on Jul 31, 2018 11:02:00 AM

Knowledge CardsKnowledge Card Example of Madame Curie

 

 

Have you ever googled something and seen an overview of information about the topic show up next to or above the standard search results? If so, you’ve seen a knowledge graph. These graphs are Google’s way of answering searchers’ questions directly so no one needs to surf the web for answers. These graphs, when they’re about businesses, can contain contact information like location, hours, phone number, and web address, reviews, menus, and more. So how can you make sure you’re showing up when people are searching, and when your knowledge graph does appear, that it’s showing the correct information?

 

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