Words and How to Use Them (or why we still need grammar, punctuation, and spelling)

Posted by Lisa Smith on Feb 9, 2018 10:44:00 AM



Have you noticed the lowering of standards when it comes to content on the internet? From clumsily-typed texts to the blogs that never saw an editor and bargain basement content mill gibberish and keyword-stuffed nothingburgers, it feels like you can't walk two feet without running into a comma splice. In our haste to become content rich we are becoming content quality poor. But just because everyone else is doing it, does that mean you can slack off too? No.

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What's Trending in Graphic Design Now

Posted by Fran Russell on Feb 1, 2018 8:29:00 AM



The discipline of graphic design is not easily defined. It’s dynamic — always changing, fluid, and eager to embrace the next big thing (or to at least give it a try). And as design evolves, trends take shape. Last year, we saw the development of some distinct trends in design — particularly as related to the use of graphics for websites and social media. Some of these will still be hot in 2018, and there are some new trends emerging, too. Let’s take a look!

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Social Monitoring Defined (& 5 Things it can do for Your Brand)

Posted by Lisa Smith on Jan 30, 2018 7:00:00 AM


Social media monitoring can sometimes get lost in the jumbled word salad of social media marketing jargon: metrics, listening, analytics, intelligence, monitoring…They all sort of start to run together until you feel like you’re just too old for this whole thing. But you’re not. Social media monitoring is the act of tracking and watching what is being said about your brand specifically and your industry generally. Social media monitoring focuses on conversations, trends, and sentiment: what are people complaining about, celebrating and looking for in the context of your brand.

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What the Latest Facebook Algorithm Change Means (And What to Do)

Posted by Lisa Smith on Jan 18, 2018 9:11:00 AM



If you’re an inbound marketer, you know that sinking feeling. You wake up, stretch, start your coffee, and check your phone—only for your stomach to drop at that horrible phrase “algorithm change.” Depending on how long you’ve been in the game, you’ve ridden the ups and downs of the Facebook and Google algorithms as they throw constant wrenches into our carefully strategized content plans. Our friend Mark announced some changes last week, citing that one of Facebook’s major foci for 2018 is “making sure the time we all spend on Facebook is time well spent.”

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