HubSpot’s Marketing Starter Hub is opening new doors for businesses with small budgets eager to get started gaining leads with inbound marketing. HubSpot is a marketing software company that provides contact relationship management (CRM), marketing, sales, and customer service software to companies of a range of sizes. They also provide training and resources on inbound marketing. The inbound approach is a marketing that aims to help potential customers find your business in the places they are searching by creating helpful and human content rather than interrupting their day with invasive ads and cold calls. HubSpot’s all in one solutions make it easy to keep your entire marketing and sales operation going without redundant busywork or anything slipping through the cracks. These solutions are also scalable and are designed to grow with your business.
Marketing Starter Hub is Ideal For Small Businesses
Small businesses and companies with small budgets can benefit from this software with starter packages that are easy to use and affordable while still utilizing powerful tools that link to HubSpot’s free CRM. These packages are a great way to get started with inbound marketing without blowing your budget. For minimal cost, you can easily create attractive emails, landing pages, social media posts, and other marketing media. The new contacts you gain from these efforts are automatically stored and organized in HubSpot’s CRM which allows you to see every interaction a contact has had with your business from the time they first visit your website until they are having conversations with your sales team. As your company grows, HubSpot tools can grow with you, seamlessly transitioning to more advanced tools with more storage space without losing your current contacts, workflows, and other marketing strategies you have set up.
HubSpot has revamped their Marketing Hub Starter. This new software package comes with the essential tools to get teams started on the right track with their marketing efforts while also giving the ability to grow. With all your tools in the same place, you can avoid sending duplicate content or having contacts fall through the cracks.
What the Marketing Starter Hub Includes
This expanded package includes tools to help with a variety of marketing tasks integrated together to give your team the most accurate reporting and consolidated actions. The new starter pack includes:
- Email – Create effective emails with ease and see how people react to your message with post-send analytics.
- Forms – Convert website visitors into leads with customizable and mobile-optimized forms
- List Segmentation – Sort your contacts based on how they interact with your business.
- Social Media – Integrate Facebook and Instagram ads with the rest of your campaign.
- Custom Lead Flow Fields – Target your lead nurturing with the specifics most important to you.
- Essential Reporting – Keep track of your campaign performance with basic analytics.
- Training and Support – Stay on track with 24-hour phone support, free training, and access to a community of like-minded marketing professionals.
Why Use the Inbound Marketing Hub?
The benefits to having all your marketing tools in one place are numerous. You can follow how customers interact with your business from the time they first click on a Facebook ad or fill out a form on your website all the way until they’re talking with the sales team. With HubSpot’s Customer Relationship Management software (CRM) every interaction a contact has with your company is logged in their profile, so you can see what information they already have and what their next steps are. This allows you to have more meaningful conversations without repeating content your contacts already seen or skipping over important next steps and having them fall through the cracks.
In addition, you can spend more time marketing and less time managing tools. With one consolidated interface, you can avoid the double entry that comes with maintaining multiple tools. You can also eliminate guesswork by looking at analytics from all of your marketing efforts together. The Marketing Hub Starter is designed to be affordable for small and growing companies, starting at $50/month. As you grow, HubSpot can grow with you, offering more powerful tools as you need them while keeping everything in one place.
As a HubSpot Partner, InVerve Marketing and Web can guide you through the process of integrating HubSpot with your current marketing layout. Contact us to find out how we and HubSpot can help you get started marketing the right way.