InVerve Marketing, Lansing Michigan’s premier inbound marketing agency, is pleased to announce its recent hire of Kelsey Pence. She joins the team as a veteran journalist and video/podcast specialist. Her work is well-known from her most recent position at the Lansing State Journal. Pence will be an inbound marketing consultant, responsible for content, strategizing, interpreting analytics, and integrating social media into marketing campaigns.
Pence comes to InVerve with a B.A. in journalism from Michigan State, five years of writing experience, and three years of digital marketing experience. She was most recently employed as a regional producer for four USA Today properties in Michigan: Lansing State Journal, Battle Creek Enquirer, Livingston Daily Press & Argus, and the Port Huron Times Herald. While there, Pence was responsible for producing online content, such as the LoveLansing podcast, running the social media accounts for all four newspapers, and managing their websites. Prior to her work for Gannett, Pence worked for a family-owned Northern Ohio newspaper, the Sandusky Register, as a sports reporter.
“I am absolutely thrilled to join the InVerve team,” Pence said. “I was attracted by the company’s love of continuous learning and drive to stay one step ahead of industry trends. I am optimistic about the opportunity to learn and grow with such a forward-thinking company.”
“Kelsey is a critical addition to this growing firm,” said President Lisa Smith.
InVerve Marketing & Web has created and served iconic Michigan-based national brands through inbound marketing, website development, and graphic design since 2001. This small marketing firm has had some of its national clients for over 15 years and their statewide and local list is downright impressive.
InVerve is one of the first HubSpot partners in Michigan and is the leader of Lansing Regional HubSpot User Group (HUG). HubSpot is a widely-used marketing automation platform. As a gold-certified partner, the InVerve team consults for HubSpot and for clients as well as plans HUG events for area marketers to swap ideas, learn more about inbound marketing, and socialize with others in the industry.