Why are you setting up a website? Are you planning to start selling your product online via e-commerce? Are you trying to reach new customers? Do you want to enhance your company image? Are you trying to become a thought leader in your field? Whatever your aim, you can achieve it with a well designed website.
The design of your website says volumes about you and your company. The images you choose, the layout of your website, the way in which your content is visually broken down into parts and even your font have an impact on the viewer. Here are a few things to consider when you are designing (or having someone design) your website.
Form vs. Function
We’ve all come across websites that are very visually appealing but they haven’t given us the information we want. So make sure that you consider all the practical aspects of website design first.
Do you want to be able to sell your product online? Or are you just trying to give customers more information about it at this point? What is your competition doing? These are things that you need to consider before setting up a website.
Once you’ve considered the practical aspect, you can start thinking about how to make your website visually appealing.
If you want to sell your product online, you have to have great images. This is a necessity if your website is going to be well-designed. For example, if you’re selling clothes for young women, you’ll need some great opening images featuring the items you’re selling. You’ll need a lot of color and a playful layout and font.
You won’t want to clutter up your website with a lot of content. However, the content that you do have should provide the information your client needs. They should be able to tell at a glance what the product looks like, how much it costs and what colors and sizes it’s available in.
This is applicable to websites selling anything at all; great images and accurate specs are a must.
When you’re designing your website, you also want to consider company image. You want your website to reflect who you are. It doesn’t necessarily have to look trendy or cutting edge, if that’s not who you are.
If you’re a down home, salt-of-the-earth company that prides itself on the quality of its products and the way it treats its employees, then make sure that your website designer knows about this. On the other hand, if you’re young and stylish and you pride yourself on your creativity, this should also be reflected in your website.
Just make a list of the qualities you want your website to portray and give it to your website designer. They can also benefit from looking at the brochures, catalogs or printed material that you feel represent who you are.
Consider Your Viewer
A website isn’t just an abstract representation of who you are. It’s a tool which is going to reach out to your viewers and communicate with them.
You might have a certain type of clientele which is expecting certain things from your website. If maintaining this clientele is important to you, give your website designer a profile of your customer. On the other hand, you might want to reach out to new demographics with your website. In that case, give your website designer a profile of your potential customer.
You have to understand your customer and make sure that your website designer understands them too, if you want your website design to have the desired impact.
Just remember that the function of a website is as important as its form. You need to be practical first and then you can make your website more visually appealing. Get the basics in place and the rest will follow. Contact us for more tips on building a well-designed website.