Lisa Smith

Recent Posts

Duplicate Suppression: A Must-Do for your online business listing in Today’s World

Posted by Lisa Smith on Aug 9, 2018 11:12:00 AM

https://blog.invervemarketing.com/is-digital-knowledge-management-part-of-your-marketing-strategy-5-reasons-it-should-be-for-the-sake-of-your-online-business-listingDuplicate Suppression

 

There’s something insidious happening on the internet right now, and it’s affecting your business and your bottom line. You may be aware of it but haven’t found the time or the means to make it stop. Meanwhile, every day that it continues, you are losing business. This sinister beast is the duplication of your business data on business listing platforms like Yelp, Google My Business, Superpages, as well as on social media, maps, and apps. 

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The Newest Marketing Buzzwords: Digital Knowledge Management, and How it Affects Your Online Business Listing

Posted by Lisa Smith on Aug 7, 2018 11:00:00 AM

Digital Knowledge Management

 

Unless you’ve been off the grid, you know that today’s intelligent services (think voice search, mobile, augmented reality, etc.) have been accelerating change in technology and data. Today, when consumers seek out information, they receive fast, relevant answers from listing publishers and intelligent search. Do you know what you would find if you asked Siri about your business? How about a social media site search, or a search on maps? Yext knows that search engine and intelligent service algorithms find results based on a diverse set of information types, which can often lead to duplicate and conflicting information online. The expansion of these intelligent services makes it less likely that a consumer will travel to your business’s website – many Google searches now generate a knowledge graph answer ahead of any website links. This also means that you need to up your search engine optimization (SEO) game, to appear in these intelligent searches.

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Showing Up for Today's Searchers with Your Online Business Listing

Posted by Lisa Smith on Aug 2, 2018 11:13:00 AM

Showing Up For Today's Mobile Searchers

 

Have you ever searched “food near me” to find a potential lunch spot? Or googled a business to see if they’re open? Did you find these knowledge cards? Now, what happens when you search terms related to your business?

 Knowledge Card Example

With Google knowledge cards’ direct answers to searches and the rise of voice search and AI technology like Siri and Alexa, more and more information is available without ever needing to visit a website. In fact, a study by Yext, a data management company, found that 73 percent of high-intent traffic happens outside of company websites. With this trend on the rise, it’s important to understand what information potential customers are finding so you can make it easy for them to get the information they’re actually looking for.

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Knowledge Graphs: A New Way to Show Your Online Business Listing

Posted by Lisa Smith on Jul 31, 2018 11:02:00 AM

Knowledge CardsKnowledge Card Example of Madame Curie

 

 

Have you ever googled something and seen an overview of information about the topic show up next to or above the standard search results? If so, you’ve seen a knowledge graph. These graphs are Google’s way of answering searchers’ questions directly so no one needs to surf the web for answers. These graphs, when they’re about businesses, can contain contact information like location, hours, phone number, and web address, reviews, menus, and more. So how can you make sure you’re showing up when people are searching, and when your knowledge graph does appear, that it’s showing the correct information?

 

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