The only constant in life is change.
This is especially true if you work in SEO, search engine optimization. Google, Yahoo and all other search engines change their algorithms frequently, and your resulting strategies also will change.
What is Marketing Technology?
Marketing Technology, or MarTech for short, is defined as the tools and technologies marketers use to make their jobs—and lives— simpler. MarTech can help any kind of business run better by improving the marketing team’s effectiveness, strategies and activities. MarTech does this through automation, e-commerce and connectivity, to name a few. Marketing tools have developed alongside the changes in today’s technology to help businesses of all sizes market their products and services better.