Lisa Smith

Recent Posts

Finding Your Brand's Instagram Image

Posted by Lisa Smith on Apr 20, 2018 3:31:13 PM

Finding Your Brands Instagram Image


Instagram is becoming more and more popular not only for users, but for businesses as well. It offers a different way to connect with potential customers that sets it apart from other social media outlets. The user-friendly app allows your audience to engage with your business, products, and to get to know the human side of your brand. But how do you get beyond the pretty colors to form a strategy that speaks to your persona and shows off your style? 

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Responsive vs. Adaptive Sites: What's the Difference?

Posted by Lisa Smith on Mar 29, 2018 4:07:00 PM

BlogMasthead_AdaptiveVsResponsiveDesign (1)


Moving through your website, whether it’s on a tablet or desktop, should be as smooth as floatin' on a cloud. Ensuring that the user experience (UX) on your site is pleasant and seamless is just as important as the content you put on it. Responsive and adaptive are two concepts that are crucial in web design. It can be difficult to differentiate between the two, as they are often conflated and confused together to mean make my site look good on all the devices. While it's true that responsive and adaptive design techniques have that goal in common, the two concepts go about it in different ways. 

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Social Media Listening and your Brand

Posted by Lisa Smith on Mar 8, 2018 1:53:00 PM



From Hemingway to every other self help book ever written, there's a recurring theme of the value of listening. As marketers, we can get too focused on the messages that we are trying to put out into the market, but the reality is that messaging isn't a one-way street anymore: brands grow and thrive because of advocates and evangelists (not static outbound messaging), consumers demand transparency and expect change to follow feedback. We need to get back to the basics of communication and listen to the feedback, the criticism, the jokes, and the trends. What we call social media listening is the process of hearing what is being said and responding to it, from replying to a tweet to rolling out a new app. 

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