Fran Russell

Recent Posts

Why Research is Essential for Great Logo Design

Posted by Fran Russell on Nov 14, 2016 11:00:00 AM



Where would you go if (or when) the Zombie Apocalypse begins? Have you researched where the safest places would be? Examined the best materials and self-defense mechanisms? Studied the movements and different forms of zombies?


Well, just like research could be the key to surviving the Zombie Apocalypse, it’s also an essential key in planning a new logo for your business. Developing a great logo design takes time, research skills, and — of course — a great graphic designer on your team. It’s also important to know how it works with helping to brand your company.

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Graphic Design for your Inbound Marketing Strategy

Posted by Fran Russell on Nov 7, 2016 11:47:27 AM



Have you ever come up with an ingenious food combination that most people wouldn’t think could possibly be good? Like the classic potato chips-in-sandwich union? Or the broccoli and Cheetos bowl? Don’t forget the Sriracha and peanut butter burger (we’re very serious).


Just like these unique combinations, graphic design and marketing are two very distinct disciplines — which together can create something magical (like a grilled ham and Doritos sandwich).


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Getting Great Work from Your Creative Branding Agency

Posted by Fran Russell on Oct 14, 2015 8:54:58 PM



The best creative work comes out of a strong partnership between you and your creative branding agency. You provide the overall direction and objectives; they provide the experience and talent to achieve them. Clearly defined roles—and commitment from both parties to their particular roles—create great results. In other words, concentrate on what you do best and let your creative partner concentrate on what they do best.


Explain Your Business’s Organization
Much of your direction will be subject to interpretation. The more your creative team can learn about your organization, its structure, and its personnel, the more accurate their interpretations will be. That said, the very first step is to get the agency up to speed with how you and your business work, who’s who in your command structure, and how your approval process works. The more people you allow to have a voice in the final decision, the more viewpoints and opinions you will need to process. Try to limit the number of people who can review a project. To avoid conflicting opinions or messages, have one person act as the clearinghouse for all project communications. Have all messages to your creative partners come through that one person, whether it’s you or a designated member of your team.


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Coloring Your Corporate Identity

Posted by Fran Russell on Oct 14, 2015 8:49:30 PM



Many elements are included in the creation of your corporate identity system: your logo, specific typestyles and configurations, additional graphic elements, a specific photographic or illustrative style, a company slogan (or tag line), a corporate voice (writing style), and a corporate color palette.


Of all of these elements, one of the most difficult (and subjective) choices your will make is your color palette.

If you’re working with a professional graphic design firm or creative agency, they will guide you in the right direction by asking you questions about your business and goals and present you with color palette choices based on a variety of factors. Among those to be considered are:

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