Aubreigh Ulicki

Recent Posts

Understanding Social Media Branding and How It Can Grow Your Business

Posted by Aubreigh Ulicki on Feb 23, 2016 12:05:00 PM

Social Media Branding

 

Facebook, Twitter, Snapchat, Instagram, LinkedIn, Pinterest. What do all of these have in common? They’re tools you can leverage to build your company’s brand. The concept of social media was first introduced in 1997 when Six Degrees was launched. This platform allowed people to upload a profile and add friends – built on the idea that every person in the world could connect by only six degrees of separation.

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Why You Need an Advertising Firm that Embraces New Marketing

Posted by Aubreigh Ulicki on Oct 14, 2015 7:51:01 PM

Marketing - WHY YOU NEED AN ADVERTISING FIRM THAT EMBRACES NEW MARKETING

 

Marketing and advertising firms play a critical role in communicating information between business and customer. What are the differences between the two? To begin, let’s run through a brief definition of each.

 

Entrepreneur.com defines advertising as, “calling the public’s attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notices.”

Marketing is defined by Investopedia.com as, “the activities of a company associated with buying and selling a product or service...marketers try to get the attention of target audiences by using slogans, packaging design, endorsements and media exposure.”

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Instagram for Your Business

Posted by Aubreigh Ulicki on Oct 14, 2015 7:03:17 PM

Marketing - INSTAGRAM FOR BUSINESS

 

Many companies have begun using Instagram for business purposes. The social media realm is expanding rapidly with dozens of sites to choose from to share your content. You’re probably utilizing networking sites such as Facebook and Twitter, but are you overlooking the fastest growing site globally? The Global Web Index reported over the last six months, Instagram increased its active user base by a sizeable 23%; compared to Twitter at 2% and Facebook at -3%. 

Businesses can use Instagram to promote their brand through posts that balance both work and customer interests. You can now visually share your company’s story through photos and videos that engage potential customers, generate traffic, and spark conversations among users with similar interests. 

 

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