Seven Content Marketing Examples

Posted by Lisa Smith on Feb 12, 2016 12:14:38 PM

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When it comes to inbound marketing, there are many different types of content to leverage—the tricky question is, which content marketing examples should you use? All these choices can make things pretty stressful. What should you use? When should you use it? How long should it be? What should result from a visitor viewing it? To get rid of this confusion, we’ve created a quick guide sharing content marketing examples.

 

Blog Posts

A blog post is an article that contains the writer’s own opinions and observations, written in a conversational tone. When used in inbound marketing, the conversation is backed up by informative and relevant research, but still written in that conversational tone.

Content Marketing Examples BlogInbound Methodology Stage: Attract

Best Used For: Driving the right kind of traffic that is valuable to your business by catering to the viewers you want with relevant content

Expected Outcome: Converting strangers to visitors

Length: HubSpot suggests 600-800 words

Click here to see an example.

 

 

 

Picture from Wikimedia Commons

 

 

eBooks

An eBook is an online book that goes in-depth on a certain topic. eBooks are usually free for consumers to download; they are also linked with a CTA at the bottom of blog posts.

 

Content Marketing Examples ebookInbound Methodology Stage: Convert

Best Used For: Getting the visitor to take that next step to be more involved with the company

Expected Outcome: Converting traffic into leads

Length: No set minimum or maximum but should be at least a few pages

Click here to see an example.

Picture from Pixabay

 

 

Social Media Posts

Social media platforms like Twitter and Facebook are great ways to connect with consumers on a personal level. These platforms allow you to publish original content and interact with consumers by asking and answering questions.

 

Content Marketing Examples Social MediaInbound Methodology Stage: Attract

Best Used For: Connecting with consumers in their everyday lives by posting relevant and interesting content

Expected Outcome: Converting strangers to visitors

Length: Depends on the platform; optimize the length of your social media post

Click here to see an example.

 

 

 


Picture from Pixabay

 

 

Landing Pages

A landing page is a web page that gives the viewer some type of offer in exchange for a little bit of information. The offer could be an eBook, free trial, coupon, etc. In return, they can provide you with a name and email address. You can then take this information and use it during the “close” stage.

 

Content Marketing Examples Landing PageInbound Methodology Stage: Convert

Best Used For: Gathering consumer information while getting them to make that next step after being initially exposed

Expected Outcome: Converting traffic into leads

Length: One page; keep important information above the fold

Click here to see an example.

Picture from Flickr


 

Calls-to-Action (CTA)

A call-to-action is an engaging button usually placed on your website and at the bottom of blogs. The CTA gives the viewer clear instruction on what he or she will get once they click on it.

 

Content Marketing Examples CTAInbound Methodology Stage: Convert

Best Used For: Allowing you to track how well your landing page and offer is doing with consumers as well as communicating what you want the consumer to do

Expected Outcome: Converting traffic into leads

Length: Only a few words and must include an action verb, i.e. download or start

Click here to see an example.

 

 




Picture from Pixabay

 

 

Marketing Emails

Marketing emails are a great way to nurture leads. Send leads personal emails with relevant and useful content in order to build trust. You can also send customers marketing emails that share relevant content in order to keep them satisfied.

 

Content Marketing Examples EmailInbound Methodology Stage: Close

Best Used For: Giving the lead that extra nudge to become a customer

Expected Outcome: Converting leads into customers

Length: Max of 750 words

Click here to see an example.







Picture from Wikimedia Commons


 

Surveys

A survey is a list of questions given to consumers as a way to follow up with them. This allows you to find out what they thought about a product or experience.

 

Content Marketing Examples SurveyInbound Methodology Stage: Delight

Best Used For: Finding out the customers’ opinions and using their feedback to figure out what’s working and what’s not

Expected Outcome: Converting customers into promoters

Length: Around 10 questions; no more than 5 minutes to take

Click here to see an example.

Picture from Flickr

 

Each of these seven content marketing examples can be useful in different scenarios. Take a look at your buyer personas, determine which stage of the buyer’s journey your customers are in, and share content that will help get them to the next stage. Remember: content is king. Make sure you’re sharing the right stuff.

 

Lansing Inbound Marketing

Topics: marketing