Marketing can be a tough task, not to mention the amount of time it takes to get a plan off the ground. We’re here to tell it to you straight: professional marketing is done best by those who practice it. An in-house department with few employees may put crucial aspects of the job on the backburner, leading to sub-par marketing.
There’s no shame in hiring a marketing agency; in many cases, it’ll lighten your employees’ workload so they can focus on other tasks. Below we’ve laid out several reasons you might want to delegate your marketing tasks to a firm.
1) You aren’t putting out quality content
Content is a crucial part of marketing. You need rich, effective content that connects with your target market. If you don’t have enough time on your hands to put out good content, you should look into a marketing agency to create the content for you. Not ready to hand over this responsibility? No worries, hiring a marketing agency to manage other aspects of your plan will alleviate some of the pressure, making more time for your internal team to produce quality content.
2) You’re doing a little bit of everything, but not mastering anything
Having a working knowledge of every little task is great, but you should have one aspect of the job that is your specialty. The more responsibilities you have, the more deadlines you have to meet…which results in less time and effort put into each task individually. If you feel like you are completing everything but not mastering any of it, it’s time to look into hiring a marketing agency.
3) Sales leads aren’t given priority
Sales leads are an important part of inbound marketing, which is why your sales and marketing departments should work cohesively. You can’t afford to neglect your leads; without leads, you have no clients, and what’s a business without clients? Leads should always have priority when they’re ready to convert. If your effort is being put somewhere else and leads are falling through the cracks, it’s time to hire a marketing agency.
4) You’re not enjoying marketing
If you don’t enjoy marketing, it shows in your work. Consumers can tell when companies care and when they don’t care. It’s imperative that consumers see your company as one that cares. Content from a reluctant marketer will never look as good as passionate marketing. Marketing agencies exist because they love marketing and are dedicated to it; use them.
5) You can’t figure out what’s working and what’s not
Analysis is as important as anything else in marketing. You need to know what’s working, what isn’t, and the reasons why. If you feel like you’re shooting in the dark—hitting the target infrequently with haphazard shots—you need to make a change. Analyzing your marketing successes and failures means learning from your mistakes. If you can’t figure out your next steps based on your past steps, it’s time to look into hiring a marketing agency.
Sometimes you don’t see the light in something else until you try it. Marketing agencies lighten the load for your employees while optimizing and capitalizing on your marketing efforts. If one or more of these points apply to you, consider looking into hiring a marketing agency and see where they can take you.