Many articles out there focus on how to build the best website for businesses using web design best practices. These practices will help you create a website that drives traffic, generates leads, and closes customers. The truth is, with technological advances and changes in consumer buying behaviors, designing an effective website isn’t as simple as it once was. Here are five common myths about website design:
Myth #1: Call-to-action buttons should be kept above the fold. Placing a CTA above the fold is the most common placement on web pages. In a case study done by Content Verve, a landing page with the call-to-action below the fold performed better than a page with the CTA above the fold by an incredible 304 percent. Now, that’s not saying placing a CTA above the fold is a bad idea. If the visitors are interested, it will receive clicks. Click through rates are highly dependent on the page content and the CTA itself. If you’re wondering where to place your call-to-action, run an A/B test. Keep both versions away from busy areas, but don’t be afraid to place one below the fold.