How Are They Getting Leads With Their Website? Oh, It’s Inbound Marketing

Posted by Lisa Smith on Aug 1, 2017 9:05:00 AM

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If you’re in a state of website-envy, it might be time to look at your marketing strategy.

 

Your website is the greatest tool your small business can use to increase leads, sales and loyal customers in today’s tech-savvy world. But if you aren’t incorporating the inbound methodology into your web marketing strategy, you aren’t using this money-making tool effectively. 

 

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Top 10 Iconic Michigan Brands

Posted by Lisa Smith on Jun 1, 2017 8:30:00 AM

Marketing - TOP 10 ICONIC MICHIGAN BRANDS

 

Michigan is the birthplace to an impressive collection of brands and products, some of which are known world-wide and others that are exclusive to the state. The Great Lakes State has introduced the world to everything from state-of-the-art appliances, one-of-a-kind pizza, savory junk food, and – obviously – automobiles. There is a good chance you bought a Michigan-made product from your last trip to the grocery store, or even drove a Michigan-made product on your last trip grocery store.

 

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The State of Inbound Marketing in 2017: Insights for Your Strategy

Posted by Lisa Smith on May 16, 2017 9:53:59 AM

State Of Inbound 2017

 

HubSpot, an inbound marketing leader and partner of InVerve, produces a State of Inbound report each year. The report outlines the priorities, activities, and challenges of the world's inbound marketers. This year’s report didn’t disappoint.

 

With over 6,000 respondents, see what today’s senior executives, managers, and other inbound aficionados think about the inbound marketing journey. With statistics to back it all up, it’s time to unpack the data in this year’s State of Inbound Marketing report.

 

FYI…You can download the entire report here. Heck, you can even compare it to last year’s State of Inbound report.

 

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How to Use Google Analytics

Posted by Lisa Smith on Apr 29, 2017 10:22:00 AM

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Google Analytics is one of the best tools to use when analyzing your website traffic. It provides in depth data on your viewers and allows you to make sure your pages are performing optimally. The tool has a lot of capabilities; we’ve provided a brief description on how to use Google Analytics to track and report website traffic.

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