Striking the right tone during a health crisis is a unique marketing challenge. Protecting staff and clients while continuing to deliver outstanding service and meeting production deadlines means thinking of novel ways to conduct business and changing long-standing practices.

My name is Alex Dartt, and I’m a rising senior at Grand Valley State University studying international business and marketing. During this past summer, I was so excited to have the opportunity to work and learn at InVerve Marketing & Web as a marketing intern.

My name is Kyndal Hayes, and I was awarded the amazing opportunity to work as an intern at InVerve Marketing & Web. I started my internship as I began my last semester as a graduating senior at Michigan State University, with a degree in Marketing.

If you’re anything like the ‘old’ me, you spend too much time stressing about work you haven’t finished, and not enough time feeling satisfied about what you have accomplished. In a perfect world, I’d come to work each day with a surplus of innovative ideas and bring each one to fruition by 5 o’clock. But emails are endless, meetings are necessary and delays are just an inevitable part of business. Which is why, despite my best efforts, I still haven’t figured out how to squeeze 40 hours of work into an eight-hour workday. 

What I have learned, (thanks to an awesome boss and a few thought-changing exercises) is how to use those feelings of angst and defeat to generate groundbreaking ideas and fuel strategies that I know my team can accomplish.