Maintaining Employee Morale While Fueling Innovation

Posted by Kelsey Stolz on Aug 4, 2017 9:05:00 AM

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If you’re anything like the ‘old’ me, you spend too much time stressing about work you haven’t finished, and not enough time feeling satisfied about what you have accomplished. In a perfect world, I’d come to work each day with a surplus of innovative ideas and bring each one to fruition by 5 o’clock. But emails are endless, meetings are necessary and delays are just an inevitable part of business. Which is why, despite my best efforts, I still haven’t figured out how to squeeze 40 hours of work into an eight-hour workday. 

 

What I have learned, (thanks to an awesome boss and a few thought-changing exercises) is how to use those feelings of angst and defeat to generate groundbreaking ideas and fuel strategies that I know my team can accomplish.

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InVerve Marketing Welcomes Kelsey Stolz

Posted by Lisa Smith on Jan 13, 2017 11:00:46 AM

InVerve Marketing, Lansing Michigan’s premier inbound marketing agency, is pleased to announce its recent hire of Kelsey Stolz. She joins the team as a veteran journalist and video/podcast specialist. Her work is well-known from her most recent position at the Lansing State Journal. Stolz will be an inbound marketing consultant, responsible for content, strategizing, interpreting analytics, and integrating social media into marketing campaigns.

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2017 Marketing Trends to Tackle

Posted by Lisa Smith on Jan 6, 2017 11:11:18 AM

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Ringing in the New Year, 2017 has a lot to offer in the world of marketing. 2016 was great, don’t get us wrong. It brought us enhanced visuals, real-time social media, and a new world of mobile experiences (see the 5 hottest marketing trends 2016 had to offer).

 

But now technology is a year older, a year wiser, and it’s rapidly changing. Marketers have never had so many channels, technologies, and products at their disposal to leverage their overarching strategies. We came up with our list of the hottest marketing trends on the 2017 horizon.

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Graphic Design for your Inbound Marketing Strategy

Posted by Fran Russell on Nov 7, 2016 11:47:27 AM

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Have you ever come up with an ingenious food combination that most people wouldn’t think could possibly be good? Like the classic potato chips-in-sandwich union? Or the broccoli and Cheetos bowl? Don’t forget the Sriracha and peanut butter burger (we’re very serious).

 

Just like these unique combinations, graphic design and marketing are two very distinct disciplines — which together can create something magical (like a grilled ham and Doritos sandwich).

 

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