In 2017, it's not news to say that a blog is an essential component of a thriving business site. Blogs have long been established as indispensible and irreplacable. This is great. The not-so-great flipside is that blogs are now ubiquitous. Everyone and their cat has a blog, and the internet is crowded with dry and listless business blogs that are lacking in personality, purpose, and context. So, before you slump right in to obligatory blogging with your eyes half open, make sure that you are blogging for the right reasons.