Lisa Smith

Recent Posts

#NuggsForCarter: How Social Media Listening Can Have Major ROI

Posted by Lisa Smith on Apr 28, 2017 2:39:07 PM

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UPDATED: 5/10/17, 9:24 a.m.

 

Wendy’s is well-known for their sassy, saucy social media presence, but there was no sass necessary for this viral Twitter outbreak. Thanks to Carter Wilkerson, an average 16-year-old, Wendy’s is back in the spotlight.

 

The hashtag, #NuggsForCarter has become an online phenomenon. On April 5, Wilkerson tweeted “Yo @Wendys how many retweets for a year of free chicken nuggets?”, to which Wendy’s official Twitter account replied, “18 million”.

 

“Consider it done”, he said.

 

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How Are They Getting Leads With Their Website? Oh, It’s Inbound Marketing

Posted by Lisa Smith on Apr 7, 2017 4:52:21 PM

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If you’re in a state of website-envy, it might be time to look at your marketing strategy.

 

Your website is the greatest tool your small business can use to increase leads, sales and loyal customers in today’s tech-savvy world. But if you aren’t incorporating the inbound methodology into your web marketing strategy, you aren’t using this money-making tool effectively. 

 

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Website Redesign Project Plan: Maintain Consistency

Posted by Lisa Smith on Mar 23, 2017 9:51:46 AM

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There’s no denying it; consumers judge a brand by its advertising, a book by its cover, and a website by its design. A Consumer Web Watch study concluded that consumers “judge on aesthetics” when it comes to websites. It’s why web designers focus their efforts on making sure the sites they design are pleasing to the eye and make the right first impression.

 

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