Lisa Smith

Recent Posts

Are You Blogging for the Right Reasons?

Posted by Lisa Smith on Sep 1, 2017 9:21:00 AM

BlogMasthead_AreYouBloggingForTheRightReasons.jpg

 In 2017, it's not news to say that a blog is an essential component of a thriving business site. Blogs have long been established as indispensible and irreplacable. This is great. The not-so-great flipside is that blogs are now ubiquitous. Everyone and their cat has a blog, and the internet is crowded with dry and listless business blogs that are lacking in personality, purpose, and context. So, before you slump right in to obligatory blogging with your eyes half open, make sure that you are blogging for the right reasons.

Read More

Drive Traffic to Your Landing Pages: 10 Ways

Posted by Lisa Smith on Aug 25, 2017 1:45:00 PM

BlogMasthead_DriveTrafficToYourLandingPages.png

 

If you're looking to drive more traffic to your landing pages, congratulations! You are on your way to becoming a savvy inbound marketer who knows that landing pages are an opportunity for you to leverage content in exchange for contact information. You understand that sparkling, unique content is the key to enticing future brand ambassadors. So, let's call this an intermediate lesson. Below are 10 tactics to get more clicks to your landing pages so that you can start to bridge the gap between attracting and converting.

Read More

Web Design: Tips and Tools of the Trade

Posted by Lisa Smith on Aug 2, 2017 8:40:00 AM

Web - WEB DESIGN: TIPS AND TOOLS OF THE TRADE

 

Your business website is the hub for everything you have to offer. An all-in-one center for your biography, your portfolio or services, your insights…pretty much all your bragging rights. You know what content is available, where to find it and where to go if you can’t. Here’s the catch – can your customers? How your website works is just as, if not more important, than how it looks.

 

We find ourselves in an age of digital technology and information. People are no longer popping into stores to see what’s available, instead they are searching online. Think of your website as the first impression your company gives.  When a customer clicks on that URL they want to be greeted in a warm, friendly manner. Imagine if you clicked on a webpage and were directed to this:

Read More

How Are They Getting Leads With Their Website? Oh, It’s Inbound Marketing

Posted by Lisa Smith on Aug 1, 2017 9:05:00 AM

InboundMarketingMethodology_WithoutLogo.png

 

If you’re in a state of website-envy, it might be time to look at your marketing strategy.

 

Your website is the greatest tool your small business can use to increase leads, sales and loyal customers in today’s tech-savvy world. But if you aren’t incorporating the inbound methodology into your web marketing strategy, you aren’t using this money-making tool effectively. 

 

Read More