Lisa Smith

Recent Posts

Web Design Best Practices: Five Common Myths

Posted by Lisa Smith on Jul 10, 2017 2:30:00 PM

Web - WEB DESIGN BEST PRACTICES: 5 COMMON MYTHS

 

Many articles out there focus on how to build the best website for businesses using web design best practices. These practices will help you create a website that drives traffic, generates leads, and closes customers. The truth is, with technological advances and changes in consumer buying behaviors, designing an effective website isn’t as simple as it once was. Here are five common myths about website design:

 

Myth #1: Call-to-action buttons should be kept above the fold. Placing a CTA above the fold is the most common placement on web pages. In a case study done by Content Verve, a landing page with the call-to-action below the fold performed better than a page with the CTA above the fold by an incredible 304 percent. Now, that’s not saying placing a CTA above the fold is a bad idea. If the visitors are interested, it will receive clicks. Click through rates are highly dependent on the page content and the CTA itself. If you’re wondering where to place your call-to-action, run an A/B test. Keep both versions away from busy areas, but don’t be afraid to place one below the fold.

 

Read More

How Much Does Making a Website for Your Business Cost?

Posted by Lisa Smith on Jul 5, 2017 1:30:00 PM

Web - HOW MUCH DOES IT COST TO MAKE A WEBSITE?

 

If you’re ready to develop or redesign your business website, you might be wondering, how much does it cost to make a website? The cost of a website can range from free to millions of dollars depending on how large the site needs to be. The cost depends on many factors, including:

 

  • Features/functionality
  • Design
  • Development
  • Integrations
Read More

The State of Inbound Marketing in 2017: Insights for Your Strategy

Posted by Lisa Smith on May 16, 2017 9:53:59 AM

State Of Inbound 2017

 

HubSpot, an inbound marketing leader and partner of InVerve, produces a State of Inbound report each year. The report outlines the priorities, activities, and challenges of the world's inbound marketers. This year’s report didn’t disappoint.

 

With over 6,000 respondents, see what today’s senior executives, managers, and other inbound aficionados think about the inbound marketing journey. With statistics to back it all up, it’s time to unpack the data in this year’s State of Inbound Marketing report.

 

FYI…You can download the entire report here. Heck, you can even compare it to last year’s State of Inbound report.

 

Read More

How to Use Google Analytics

Posted by Lisa Smith on Apr 29, 2017 10:22:00 AM

How-To-Use-Google-Analytics.jpg

 

Google Analytics is one of the best tools to use when analyzing your website traffic. It provides in depth data on your viewers and allows you to make sure your pages are performing optimally. The tool has a lot of capabilities; we’ve provided a brief description on how to use Google Analytics to track and report website traffic.

Read More