Lisa Smith

Recent Posts

What the Latest Facebook Algorithm Change Means (And What to Do)

Posted by Lisa Smith on Jan 18, 2018 9:11:00 AM



If you’re an inbound marketer, you know that sinking feeling. You wake up, stretch, start your coffee, and check your phone—only for your stomach to drop at that horrible phrase “algorithm change.” Depending on how long you’ve been in the game, you’ve ridden the ups and downs of the Facebook and Google algorithms as they throw constant wrenches into our carefully strategized content plans. Our friend Mark announced some changes last week, citing that one of Facebook’s major foci for 2018 is “making sure the time we all spend on Facebook is time well spent.”

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Banks, Credit Unions, and Social Media Complaints

Posted by Lisa Smith on Jan 12, 2018 9:04:00 AM



Complaints and negative comments are a perpetual reality online. No matter how large or small, every bank or credit union will receive negative feedback online. Some institutions will delay or avoid engaging with the public on social media for fear of opening a Pandora's box of complaints. Others feel intimidated by the human power required to manage multiple social accounts, respond to direct messages, and tweeted questions that could be easily answered by searching your website. We're here to tell you it's not only doable, but that social media complaints are an opportunity for your institution to develop its brand, increase customer loyalty, and win new customers—if you follow these best practices. 

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Our Five Favorite HubSpot Features Right Now

Posted by Lisa Smith on Jan 5, 2018 5:31:43 PM



HubSpot is life for us at InVerve. As a Gold-Certified HubSpot Partner, we are fluent in contact properties and can spend hours knee-deep in a complex workflow. As our marketing automation software of choice, HubSpot gives us a rich set of tools that we use in collaboration with our clients to improve web presence, attract and nurture leads, and close customers. It’s sort of hard to pick our favorite HubSpot features when we rely on so many every day, but we gave it a shot. Here’s our list of our five favorite features this second.

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Are You Blogging for the Right Reasons?

Posted by Lisa Smith on Sep 1, 2017 9:21:00 AM


 In 2017, it's not news to say that a blog is an essential component of a thriving business site. Blogs have long been established as indispensible and irreplacable. This is great. The not-so-great flipside is that blogs are now ubiquitous. Everyone and their cat has a blog, and the internet is crowded with dry and listless business blogs that are lacking in personality, purpose, and context. So, before you slump right in to obligatory blogging with your eyes half open, make sure that you are blogging for the right reasons.

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